appTV

Company Overview

Snapshot

Founded in May 2011 by Robbie Atar, appTV operated with 1–10 employees. The company ceased operations in December 2022.

Business overview

appTV was a performance-based advertising company that simplified interactive advertising and maximized revenues for advertisers and publishers. The company offered a complete monetization solution supporting all screens, including desktop display, mobile, tablet, and connected TV. Its LifeTime Value optimization technology delivered maximized campaign ROI through precision targeting, leveraging historical data to select traffic sources that delivered engaged users to advertisers. The platform also enabled users to monetize ad placements via an in-house RTB platform and monetization algorithm, analyzing each impression to display the ad that would generate the highest revenue. appTV operated in the Business Software sector, specifically within Advertising Platforms, and utilized Artificial Intelligence and Machine Learning.

Company Intelligence Q&A

What is appTV's primary business model?

appTV operated on a B2B business model, providing performance-based advertising solutions to other businesses.

When was appTV founded?

appTV was founded in May 2011.

What technology did appTV leverage for its advertising solutions?

appTV leveraged Artificial Intelligence and Machine Learning, specifically its LifeTime Value optimization technology, to deliver maximized campaign ROI through precision targeting and historical data analysis.

What markets did appTV target?

appTV targeted geomarkets including Israel, the United Kingdom, and the United States.

What was the operational status of appTV?

appTV ceased to operate in December 2022.