Appush

Company Overview

Snapshot

Founded in December 2015 by Maor Sason and Rotem Gindi, Appush operates with 11–50 employees. The company was acquired by Magic Software Enterprises in August 2022.

Business overview

Appush provides a holistic platform designed to connect advertisers with mobile gaming publishers. The company develops tools that offer actionable insights to advertisers and agencies, enabling them to reach, acquire, and retain high-value users through in-app video ad experiences. Appush operates within the Business Software sector, focusing on advertising platforms and sales & marketing solutions for the media, entertainment, and enterprise sectors.

Strategic signal

In August 2022, Appush was acquired by Magic Software Enterprises for $25 million. This acquisition signals a strategic move by Magic Software Enterprises to expand its adtech capabilities and integrate Appush's platform for connecting advertisers with mobile game publishers, enhancing its market position in the advertising technology landscape.

Company Intelligence Q&A

What was a significant recent corporate development for Appush?

In August 2022, Appush was acquired by Magic Software Enterprises for $25 million, marking a key exit for the company.

When was Appush founded and by whom?

Appush was founded in December 2015 by co-founders Maor Sason and Rotem Gindi.

What was Appush's former name?

Appush was formerly known as Vidstart.

What recognition did Appush receive in 2019?

In March 2019, Appush (then Vidstart) was chosen as a 2019 Red Herring Top 100 Europe Winner.

What partnership did Appush (as Vidstart) announce in 2019?

In August 2019, Appush (as Vidstart) partnered with Fraudlogix for ad fraud and risk prevention.