Appush
Connecting Advertisers with Mobile Game Publishers
Company Overview
Snapshot
Founded in December 2015 by Maor Sason and Rotem Gindi, Appush operated with 11–50 employees. The company was acquired by Magic Software Enterprises in August 2022.
Business overview
Appush provides a comprehensive platform that facilitates connections between advertisers and mobile gaming publishers. The company specializes in developing tools that offer actionable insights to advertisers and agencies, enabling them to reach, acquire, and retain high-value users globally. Appush works closely with game developers to create data-backed and creatively tailored in-app video ad experiences, operating within the Business Software sector, specifically focusing on Advertising Platforms and Sales & Marketing Solutions.
Strategic signal
In August 2022, Appush was acquired by Magic Software Enterprises for $25 million. This acquisition signals a strategic consolidation within the adtech market, integrating Appush's mobile game advertising expertise into a larger enterprise, and validating its platform for connecting advertisers with mobile game publishers.
Log in to access full profile ›Company Intelligence Q&A
- What was Appush's former name?
- Appush was formerly known as Vidstart.
- When was Appush acquired?
- Appush was acquired by Magic Software Enterprises in August 2022 for $25 million.
- Which company acquired Appush?
- Appush was acquired by Magic Software Enterprises in August 2022.
- What was a notable recognition for Vidstart (Appush) in 2019?
- In March 2019, Vidstart was chosen as a 2019 Red Herring Top 100 Europe Winner.
- What partnership did Vidstart (Appush) establish for ad fraud prevention?
- In August 2019, Vidstart partnered with Fraudlogix for ad fraud and risk prevention.