Aptrinsic

Company Overview

Snapshot

Founded in October 2016 by Mickey Alon and Nick Bonfiglio, Aptrinsic operated with 11–50 employees. The company raised $7.2 million across one funding round from two investors. Aptrinsic was acquired by Gainsight in October 2018.

Business overview

Aptrinsic provided a personalized product-experience platform designed to help companies acquire, retain, and grow customers. Its core technology enabled real-time, personalized engagements driven by product usage data, allowing businesses to implement a product-led go-to-market strategy. The platform offered tools for product managers and marketers to make informed decisions on product development and collect customer feedback, serving the business software and sales & marketing solutions sectors.

Strategic signal

In October 2018, Aptrinsic was acquired by Gainsight, a move that integrated Aptrinsic's product experience capabilities into Gainsight's customer success platform. This acquisition signaled a strategic consolidation in the customer success and product experience market, aiming to provide a more comprehensive solution for businesses focused on customer acquisition, retention, and growth.

Company Intelligence Q&A

When was Aptrinsic founded?

Aptrinsic was founded in October 2016.

Who were the founders of Aptrinsic?

Aptrinsic was founded by Mickey Alon and Nick Bonfiglio.

What was a significant financial event for Aptrinsic?

In July 2017, Aptrinsic raised $7.2 million in a Series A funding round from investors including Opus Capital.

What was the outcome for Aptrinsic?

Aptrinsic was acquired by Gainsight in October 2018, leading to its inactive status.

What product did Aptrinsic release in May 2018?

In May 2018, Aptrinsic released its Product-led Growth Analytics for B2B SaaS companies.