Aptrinsic

Company Overview

Snapshot

Founded in October 2016 by Mickey Alon and Nick Bonfiglio, Aptrinsic operated with 11–50 employees. The company raised $7.2M across one funding round from two investors. Aptrinsic was acquired by Gainsight in October 2018.

Business overview

Aptrinsic provided a personalized product-experience platform designed to help companies acquire, retain, and grow customers. The platform achieved this by enabling real-time, personalized engagements driven by product usage data. Aptrinsic's technology empowered product managers and marketers with tools to make informed decisions on product development and gather customer feedback, supporting a product-led go-to-market strategy to enhance product adoption and customer lifetime value. The company operated within the Business Software sector, focusing on sales and marketing solutions.

Strategic signal

In October 2018, Aptrinsic was acquired by Gainsight, a customer success company. This acquisition signaled a strategic move to integrate Aptrinsic's product experience capabilities into a broader customer success platform, indicating a market trend towards comprehensive solutions that combine product usage analytics with customer retention strategies.

Company Intelligence Q&A

What is Aptrinsic's primary business?

Aptrinsic provides a personalized product-experience platform that helps companies acquire, retain, and grow customers through real-time, personalized engagements driven by product usage data.

When was Aptrinsic founded and by whom?

Aptrinsic was founded in October 2016 by Mickey Alon and Nick Bonfiglio.

What was a significant corporate event for Aptrinsic?

Aptrinsic was acquired by Gainsight in October 2018, leading to its inactive status.

How much capital did Aptrinsic raise?

Aptrinsic raised $7.2M in a Series A funding round in July 2017.

Which investors participated in Aptrinsic's funding round?

In July 2017, Aptrinsic raised funding from investors including Opus Capital.