ARpalus

Company Overview

Snapshot

Founded in February 2019 by Ofir Zilberberg and Rotem Bennet, ARpalus is a Business Software company with 11–50 employees. The company raised $600,000 across one funding round from 2 investors. In July 2026, ARpalus was acquired by Instacart.

Business overview

ARpalus is a retail technology company that provides a cloud-based platform for real-time shelf analytics. Utilizing computer vision and augmented reality, the company helps brands and retailers gather, analyze, and optimize data from physical shelves. ARpalus serves markets including consumer packaged goods and retail, with clients such as Unilever and Coca-Cola, to enhance shelf compliance, product placement, and sales tracking, enabling data-driven decision-making.

Strategic signal

The acquisition of ARpalus by Instacart in July 2026 signals a significant move towards integrating real-time shelf intelligence into the broader retail and e-commerce ecosystem. This strategic validation highlights the increasing importance of computer vision and augmented reality solutions for optimizing in-store operations and enhancing the efficiency of supply chains for both retailers and CPG manufacturers.

Company Intelligence Q&A

What was a significant recent development for ARpalus?

In July 2026, ARpalus was acquired by Instacart, a major development that integrates its real-time shelf intelligence technology into a larger retail platform.

When was ARpalus founded and by whom?

ARpalus was founded in February 2019 by co-founders Ofir Zilberberg and Rotem Bennet.

How much capital has ARpalus raised?

ARpalus has raised a total of $600,000 across one funding round.

What was a notable early recognition for ARpalus?

In January 2020, ARpalus was recognized by SAP.iO Foundry Tel Aviv for its use of computer vision to improve store efficiency.