Arpeely
Custom Machine Learning and Algorithms for Media and User Acquisition
Company Overview
Snapshot
Founded in January 2017 by Michael Vainshtein, Daniel Sirota, and Amos Peled, Arpeely operates with 51–200 employees. The company was recognized in March 2022 when co-founder Amos Peled was featured on the Forbes Israel "Under 30" list.
Business overview
Arpeely develops and operates machine-learning-based media acquisition algorithms for managed and real-time bidding environments. Its autonomous media engine targets, re-targets, adapts, and generates insights to identify valuable traffic, users, and lifetime value. The company's technology directly connects to ad exchanges, enabling it to predict, detect, and evade fraudulent sources and low-intent traffic, thereby generating a market edge. Arpeely operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the North American market.
Strategic signal
In March 2022, Arpeely co-founder Amos Peled was featured on the Forbes Israel "Under 30" list. This recognition highlights the company's innovative leadership and potential within the AdTech and machine learning sectors, signaling strong entrepreneurial talent and validating its approach to media acquisition algorithms.
Company Intelligence Q&A
- What is Arpeely's core business?
- Arpeely specializes in building and operating machine-learning-based media acquisition algorithms designed for managed and real-time bidding environments, focusing on identifying valuable traffic and users.
- When was Arpeely founded and by whom?
- Arpeely was founded in January 2017 by co-founders Michael Vainshtein, Daniel Sirota, and Amos Peled.
- What recognition did a co-founder of Arpeely receive?
- In March 2022, Arpeely co-founder Amos Peled was recognized and featured on the Forbes Israel "Under 30" list.
- What markets does Arpeely serve?
- Arpeely primarily serves the North American geomarket with its machine learning-driven advertising solutions.
- How does Arpeely's technology address ad fraud?
- Arpeely's autonomous media engine is directly connected to ad exchanges, allowing it to predict, detect, and evade fraudulent sources and low-intent traffic, enhancing the quality of media acquisition.