Askem

Brand Research and Engagement Platform

Business Software
Non Active, Jan 2017
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Company Overview

Snapshot

Founded in June 2012 by Tomer Zakai, Zeev Rubinstein, and Jonathan Hemi, Askem operates with 1–10 employees. The company has raised $1.85M across two funding rounds from four investors. In February 2014, Askem secured funding during an A Round.

Business overview

Askem develops a brand research and engagement platform designed to help brands measure the effectiveness of their online campaigns. The company utilizes a proprietary algorithm to dynamically create target audiences and generate user-friendly brand lift surveys. These surveys are natively integrated into social channels and can be distributed across various digital properties, providing real-time insights for campaign optimization. Askem operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving markets in Israel and the United States.

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Company Intelligence Q&A

What is Askem's primary focus?
Askem focuses on helping brands measure the effectiveness of their online campaigns by engaging with target audiences dynamically.
When was Askem founded and by whom?
Askem was founded in June 2012 by Tomer Zakai, Zeev Rubinstein, and Jonathan Hemi.
What was a key funding event for Askem?
In February 2014, Askem secured funding during an A Round, with participation from Tal Barnoach.
Which markets does Askem serve?
Askem serves markets in Israel and the United States.
What technology does Askem utilize for its platform?
Askem uses a proprietary algorithm to dynamically create multiple audiences and generate visual, user-friendly brand lift surveys for its clients.
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