Attribute

Company Overview

Snapshot

Founded in January 2023 by Izhak Zimmermann, Attribute operates with 11–50 employees. The company was acquired by DoiT in July 2026, following a Pre-Seed funding round in March 2025.

Business overview

Attribute provides a FinOps platform designed to enhance the business value of cloud investments by aligning them with organizational priorities. Its core technology automates the discovery and grouping of cloud costs based on business metrics, eliminating the need for manual tagging. This approach offers granular visibility into cloud expenditures, enabling finance, engineering, and product teams to collaborate effectively on optimizing business processes and ensuring cloud investments support overarching business goals. The company operates within the Business Software sector, specifically focusing on IT & Network Management, and serves enterprises.

Strategic signal

In July 2026, Attribute was acquired by DoiT, a move that significantly expands DoiT's capabilities in AI FinOps and cloud cost management. This acquisition signals a strong market demand for sophisticated solutions that help enterprises manage and optimize their cloud spending, particularly in the context of AI token cost management. For investors, this highlights the strategic value of companies that can provide clear, actionable insights into complex cloud financial operations.

Company Intelligence Q&A

What was a significant recent corporate development for Attribute?

In July 2026, Attribute was acquired by DoiT, a multinational company. This acquisition was reported by CRN.com.

When was Attribute founded and by whom?

Attribute was founded in January 2023 by Izhak Zimmermann, who serves as Co-founder & CEO.

What is Attribute's primary focus in the market?

Attribute focuses on providing FinOps business insights for enterprises, helping them manage and optimize cloud investments by aligning costs with business metrics.

What is the employee count for Attribute?

Attribute currently has 11–50 employees.