Attribute

Company Overview

Snapshot

Founded in January 2023 by Izhak Zimmermann, Attribute operates with 11–50 employees. The company was acquired by DoiT in July 2026, marking a significant milestone in its journey.

Business overview

Attribute develops a FinOps platform designed to streamline the business value of cloud investments and align them with organizational priorities. The core technology automates the discovery and grouping of cloud costs based on business metrics, eliminating the need for manual tagging. This provides granular visibility into cloud expenditures, enabling finance, engineering, and product teams to collaborate effectively and optimize cloud investments to support overarching business goals. The company primarily serves enterprises within the Business Software sector, focusing on IT & Network Management and Cloud solutions.

Strategic signal

In July 2026, Attribute was acquired by DoiT, a move that significantly expands DoiT's offerings by integrating Attribute's AI FinOps capabilities. This acquisition signals a strong market demand for advanced cloud cost management solutions, particularly those that can provide real-time visibility into AI token and cloud resource spending. For investors, this highlights the strategic value of FinOps platforms that can adapt to the complexities of AI-driven cloud environments, indicating a growth area within business software.

Company Intelligence Q&A

What was a significant recent corporate development for Attribute?

Attribute was acquired by DoiT in July 2026. This acquisition integrated Attribute's AI FinOps capabilities into DoiT's portfolio, enhancing its cloud cost management solutions.

When was Attribute founded and by whom?

Attribute was founded in January 2023 by Izhak Zimmermann.

What is Attribute's primary focus in the market?

Attribute focuses on providing a FinOps platform that simplifies the business value of cloud investments by automating the discovery and grouping of cloud costs according to business metrics, without requiring tagging.

How does Attribute's technology help organizations manage cloud spending?

Attribute's technology gives organizations a real-time view of spending on AI tokens, models, and cloud resources, down to individual teams, products, agents, and customers, as reported in August 2026.