Axonite
Closed-loop Marketing Automation SaaS
Company Overview
Snapshot
Founded in December 2014 by Yuval Shefler and Adam Abrams, Axonite operated with 1–10 employees. The company raised $3.5M across one funding round before being acquired by Optimove in February 2020.
Business overview
Axonite is a SaaS provider specializing in end-to-end campaign automation for marketers. Its solutions support various functionalities and partnerships, designed to navigate the omnichannel digital environment. The company's integrated data and business logic base architecture aims to unify data and enable automated workflows, serving the marketing and advertising sectors with a focus on campaign management, machine learning, and artificial intelligence.
Strategic signal
In February 2020, Axonite was acquired by Optimove, a move that integrated Axonite's event streaming capabilities into Optimove's customer relationship management platform. This acquisition signaled a strategic consolidation within the marketing technology landscape, enhancing Optimove's offering with advanced automation and data integration, and marking an exit for Axonite.
Log in to access full profile ›Company Intelligence Q&A
- When was Axonite founded?
- Axonite was founded in December 2014.
- Who are the founders of Axonite?
- Axonite was co-founded by Yuval Shefler and Adam Abrams.
- What is Axonite's primary business?
- Axonite provides a Closed-loop Marketing Automation SaaS platform, assisting marketers with end-to-end campaign automation and integrating data and business logic for automated workflows.
- What was a significant corporate event for Axonite?
- Axonite was acquired by Optimove in February 2020, becoming an inactive entity following the acquisition.
- How much capital did Axonite raise before its acquisition?
- Axonite raised a total of $3.5M across one funding round before its acquisition by Optimove in February 2020.