Balancera

Company Overview

Snapshot

Founded in December 2015 by Eyal Gehasie and Yael Nowogrodski, Balancera operated with 1–10 employees. The company ceased operations in December 2018.

Business overview

Balancera developed a Business Process Management Platform designed to optimize digital customer journeys for marketing managers and their teams. The platform provided B2B marketers with direct insights into content performance, enabling them to strategically place, promote, and share effective content. It integrated and analyzed data from various marketing channels and partners to help users improve customer acquisition and engagement. Balancera operated within the Business Software sector, focusing on IT, R&D & Data Solutions, and Sales & Marketing Solutions, serving enterprise and professional services, particularly in marketing and sales.

Company Intelligence Q&A

What is Balancera's primary business?

Balancera developed a Business Process Management Platform focused on optimizing digital customer journeys for marketing managers and their teams.

When was Balancera founded?

Balancera was founded in December 2015.

Who are the founders of Balancera?

Balancera was co-founded by Eyal Gehasie and Yael Nowogrodski.

What was Balancera's operational status?

Balancera ceased to operate in December 2018.

What markets did Balancera serve?

Balancera served enterprise and professional services, specifically targeting marketing and sales departments within B2B contexts.