Barilliance

Company Overview

Snapshot

Founded in June 2009 by Nir Ben-Dor and Ido Ariel, Barilliance operates with 11–50 employees. In January 2018, the company launched Retention Marketing, introducing new 360 Customer Profiles and Hyper Segmentation capabilities.

Business overview

Barilliance provides a website personalization solution designed to enhance sales and conversion rates for e-commerce sites. The company's core technology includes a personalization suite offering cross-channel personalized product recommendations, behavior-triggered emails, and real-time on-site personalization. Delivered as a Software-as-a-Service (SaaS) with zero-integration technology, Barilliance serves online retailers by enabling personalized omnichannel shopping experiences within the Business Software sector, specifically targeting e-commerce tools and sales & marketing solutions.

Strategic signal

In January 2018, Barilliance launched its Retention Marketing solution, which includes new 360. This development signals the company's strategic focus on advanced customer data analytics and granular targeting, aiming to provide e-commerce businesses with more sophisticated tools to improve customer retention and conversion rates through highly personalized marketing efforts.

Company Intelligence Q&A

When was Barilliance founded?

Barilliance was founded in June 2009 by Nir Ben-Dor and Ido Ariel.

What significant product launch did Barilliance announce in early 2018?

In January 2018, Barilliance launched its Retention Marketing solution, which introduced new 360 Customer Profiles and Hyper Segmentation features.

What is Barilliance's core offering for e-commerce businesses?

Barilliance offers an e-commerce personalization suite that includes cross-channel personalized product recommendations, behavior-triggered emails, and real-time on-site personalization.

How does Barilliance deliver its personalization technology?

Barilliance delivers its personalization technology as a Software-as-a-Service (SaaS) with zero-integration, allowing online retailers to implement it without upfront investment.

Which markets does Barilliance serve?

Barilliance serves geomarkets including Turkey, Europe, Australia, and the United States.