Beehive is a data-driven personalization platform that enables marketers to build relationships with their clients and facilitate increased brand engagement. Beehive deliverstailor-made, real-time business intelligencesolutions for online gaming companies, includingpre-defined KPI monitoring tools designed specifically for the internet gaming industry. Beehive analyzes each traffic source and player segmentin order to providemarketing insights for its clients.

Beehive's CRM tools include a player-tagging module that allows players to be easily taggedbased on their activity and behavior. This data is combined with an integrated campaign manager that allowsclientsto target each player group with the most relevant marketing messages and promotional offers.