Bees and Pollen
Predictive Personalization to Boost in-app Conversions
Company Overview
Snapshot
Founded in January 2007 by Alan Avidan, Bees and Pollen operates with 1–10 employees. The company introduced Sense6, a real-time, automated best-fit optimization platform, in February 2013.
Business overview
Bees and Pollen is a business software company that provides a social data-optimization platform, offering a predictive personalization solution to enhance in-app conversions. Its core technology, Honeylize, improves user experience by delivering relevant page choices and a complete personalization package for social games. The company's algorithms leverage social, behavioral (CRM), and current session data to predict user preferences in real time, serving the mobile applications and game development industries within the sales & marketing solutions sector.
Strategic signal
In February 2013, Bees and Pollen introduced Sense6, a real-time, automated best-fit optimization platform. This launch signaled the company's focus on advanced data-driven solutions for games and apps, emphasizing its capability to provide immediate, tailored user experiences to boost engagement and conversions.
Company Intelligence Q&A
- What is Bees and Pollen's primary offering?
- Bees and Pollen offers a predictive personalization solution designed to boost in-app conversions, improving user experience by providing relevant page choices.
- What is Honeylize?
- Honeylize is a product developed by Bees and Pollen that delivers a complete personalization package for social games, automatically boosting engagement and conversions by analyzing patterns and predicting user preferences based on their social graph.
- When was Bees and Pollen founded?
- Bees and Pollen was founded in January 2007.
- Who is a key founder of Bees and Pollen?
- Alan Avidan is a co-founder and CEO of Bees and Pollen.
- What significant product did Bees and Pollen introduce in February 2013?
- In February 2013, Bees and Pollen introduced Sense6, a real-time, automated best-fit optimization platform, at the ICE Conferences event.