Better Juice

Company Overview

Snapshot

Founded in December 2017 by Gali Yarom and Eran Blachinsky, Better Juice operates with 11–50 employees. The company has raised a total of $9.96M across 8 funding rounds from 12 investors. In January 2024, Ingredion Ventures led a Series A round.

Business overview

Better Juice develops a biotechnology solution for reducing sugars in fruit juice. Its core technology utilizes non-GMO microorganism activity and continuous bioconversion to convert sugars into non-digestible forms, including dietary fibers like fructooligosaccharides (FOS), without altering the natural flavor or aroma. The company's method allows for processing large volumes of juice efficiently, serving the food and beverage industry, particularly in the processed foods and beverages sectors, with a focus on low-sugar products.

Strategic signal

In June 2024, Better Juice announced a technological breakthrough enabling the production of guilt-free ice cream. This development signals the company's strategic expansion beyond fruit juices into broader food categories, demonstrating the versatility and commercial potential of its sugar reduction technology for various consumer products. This move could open significant new market opportunities and attract further investment in the foodtech sector.

Company Intelligence Q&A

What is Better Juice's primary technology?

Better Juice utilizes non-GMO microorganism activity and continuous bioconversion to convert sugars in fruit juice into non-digestible forms, such as dietary fibers, without affecting the natural taste or smell.

When did Better Juice launch its commercial sugar-reduction plant?

Better Juice launched its commercial sugar-reduction plant in November 2022, marking a significant step towards mass production of its low-sugar fruit juice technology.

Which investors participated in the January 2024 Series A round?

In January 2024, Ingredion Ventures led a Series A funding round for.

What recent safety validation has Better Juice received for its sugar reduction process?

In May 2024, Better Juice's sugar reduction process was found safe, a crucial validation for its application in food and beverage products.

What new product category is Better Juice expanding into?

In June 2024, Better Juice announced a technological breakthrough that enables the creation of guilt-free ice cream, expanding its sugar reduction technology beyond fruit juices.