Better Juice

Biotech Solution for Reducing Sugars in Fruit Juice

Agriculture & Food Technologies
Private

Company Overview

Snapshot

Founded in December 2017 by Gali Yarom and Eran Blachinsky, Better Juice is a startup with 11–50 employees. The company has raised $9.96M across 8 funding rounds from 12 investors. In January 2024, Ingredion Ventures led a Series A round for Better Juice.

Business overview

Better Juice is an Agriculture & Food Technologies company that develops a biotechnology solution for reducing sugars in fruit juice. Its core technology involves converting sugars into non-digestible forms, such as dietary fibers like fructooligosaccharide (FOS), using non-GMO microorganism activity and continuous bioconversion. This process aims to reduce sugar content without altering the natural flavor or smell of the juice. The company operates in the food tech, novel food & ingredients, food processing, and food trade & services sectors, serving the processed foods and beverages markets.

Strategic signal

In May 2024, Better Juice's sugar reduction process was found safe, a critical validation for its technology. This development signals to investors and the industry that the company's innovative approach to healthier food products is gaining regulatory and scientific acceptance, potentially paving the way for broader market adoption and commercial partnerships in the food and beverage sector.

Company Intelligence Q&A

What is Better Juice's primary technology?
Better Juice utilizes a patented enzymatic technology that converts natural sugars in fruit juices into non-digestible fibers and other non-caloric compounds, reducing sugar content without affecting taste or texture.
When did Better Juice launch its commercial sugar-reduction plant?
Better Juice launched its commercial sugar-reduction plant in November 2022, marking a significant step in scaling its production capabilities.
Which investors participated in Better Juice's Series A funding round?
In January 2024, Ingredion Ventures led.
Has Better Juice's sugar reduction process been validated for safety?
Yes, in May 2024, Better Juice's sugar reduction process was found safe, indicating a key milestone in its product development and market readiness.
What was a notable partnership for Better Juice in 2019?
In July 2019, Better Juice partnered with OJ manufacturer Citrosuco to implement its sugar-reducing technology, aiming to produce healthier orange juice options.

External links