Bidalgo

Company Overview

Snapshot

Founded in February 2010 by Oded Fried, Peli Beeri, Mor Beeri, and Niv Yemini, Bidalgo is an AI-powered mobile marketing solutions provider with 11–50 employees. The company was acquired by ironSource in March 2022.

Business overview

Bidalgo offers AI-powered solutions designed to help app marketers scale their growth. Its SaaS-based platform provides an end-to-end suite of automated media-buying services, including ad uploading, performance optimization, real-time bid management, and budget allocation. As an official marketing partner for platforms like Facebook, Instagram, and Pinterest, Bidalgo manages significant ad spend for clients across gaming, consumer, and financial industries. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence to serve the Media & Entertainment, Gaming, and Enterprise & Professional Services markets.

Strategic signal

In March 2022, Bidalgo was acquired by ironSource, a leading business platform for the app economy. This acquisition signals a strategic consolidation within the mobile advertising technology landscape, allowing ironSource to integrate Bidalgo's AI-powered mobile marketing solutions and potentially expand its offerings to app developers and marketers. For investors, this highlights the value of specialized AI-driven platforms in enhancing user acquisition and monetization strategies within the competitive mobile app ecosystem.

Company Intelligence Q&A

What is Bidalgo's primary business?

Bidalgo provides AI-powered mobile marketing solutions, offering a SaaS-based platform for automated media-buying services including ad uploading, performance optimization, real-time bid management, and budget allocation.

When was Bidalgo founded and by whom?

Bidalgo was founded in February 2010 by Oded Fried, Peli Beeri, Mor Beeri, and Niv Yemini.

What was a significant corporate event for Bidalgo?

Bidalgo was acquired by ironSource in March 2022, leading to its current inactive status.

What industries does Bidalgo serve?

Bidalgo serves clients in the gaming, consumer, and financial industries, among others, helping them manage their ad spend as an official marketing partner of platforms like Facebook, Instagram, and Pinterest.

What was Bidalgo's strategic expansion in February 2019?

In February 2019, Apple added Bidalgo as a partner for mobile search ad automation, expanding its reach and capabilities in the mobile advertising ecosystem.