Bidalgo

AI-powered Mobile Marketing Solutions

Business Software
Acquired (Inactive) by ironSource on Mar 2022 - closed due to acquisition

Company Overview

Snapshot

Founded in February 2010 by Oded Fried, Peli Beeri, Mor Beeri, and Niv Yemini, Bidalgo operates with 11–50 employees. The company was acquired by ironSource in March 2022.

Business overview

Bidalgo provides artificial intelligence solutions designed to help app marketers scale their growth. The company's SaaS-based platform delivers an end-to-end suite of automated media-buying services, encompassing ad uploading, performance optimization, real-time bid management, and budget allocation. As an official marketing partner for platforms like Facebook, Instagram, and Pinterest, Bidalgo manages significant ad spend for clients across gaming, consumer, and financial industries. Its AI algorithm is supported by a team of performance marketers, creative designers, media buyers, and account managers, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In October 2021, ironSource announced its intent to acquire Bidalgo, a move that significantly validated Bidalgo's AI-powered mobile marketing solutions and its position in the ad tech landscape. This acquisition by a major player like ironSource underscored the strategic value of Bidalgo's technology and its potential to enhance ironSource's offerings in the competitive mobile advertising market, signaling a consolidation trend and a focus on advanced automation for user acquisition.

Company Intelligence Q&A

What was a significant corporate milestone for Bidalgo?
Bidalgo was acquired by ironSource in March 2022, marking a key exit for the company.
When did ironSource announce its intent to acquire Bidalgo?
ironSource announced its intention to acquire Bidalgo in October 2021.
What was Bidalgo's revenue target in 2017?
In October 2017, Bidalgo targeted $250 million in revenue for its AI-based mobile advertising platform.
When did Bidalgo expand its operations into the UK?
Bidalgo expanded into the UK with a new London office in March 2019.
When did Bidalgo become a Pinterest Marketing Partner?
Bidalgo was recognized as a Pinterest Marketing Partner in November 2016.

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