Bigabid

Company Overview

Snapshot

Founded in January 2016 by Yaron Nahari, Amit Attias, and Ido Raz, Bigabid operates with 51–200 employees. The company has raised $27 million across two funding rounds from two investors. In February 2025, Bigabid secured Series A funding to further its growth in the gaming adtech sector.

Business overview

Bigabid is a data-driven, data-science-focused solution specializing in performance marketing for the mobile advertising industry. The company leverages real-time optimization and user profiling to aggregate unrefined user data into actionable audience profiles based on behavior, location, and content trends. Bigabid's platform utilizes this data, coupled with mobile-specific insights and programmatic media buying, to optimize ad campaigns, meet key performance indicators for advertisers, and improve predictive capabilities for future campaigns. It serves enterprises and SMBs within the advertising platforms sector, focusing on campaign optimization, monetization, and media buying.

Strategic signal

In February 2025, Bigabid raised a Series A round to accelerate its expansion within the gaming adtech market. This funding signals strong investor confidence in Bigabid's data-driven approach to mobile advertising, particularly its ability to drive performance and user acquisition in the competitive gaming sector. The investment suggests a strategic focus on leveraging its technology to capture a larger share of the mobile gaming advertising spend, indicating potential for significant growth and market penetration.

Company Intelligence Q&A

When was Bigabid founded?

Bigabid was founded in January 2016 by Yaron Nahari, Amit Attias, and Ido Raz.

What is Bigabid's primary focus?

Bigabid focuses on performance marketing in mobile advertising, utilizing data-driven and data-science-focused solutions for real-time optimization and user profiling.

What significant funding event occurred in February 2025?

In February 2025, Bigabid raised a Series A funding round to boost its growth in the gaming adtech sector. MobilityWare participated in this round.

How does Bigabid utilize data?

Bigabid leverages unrefined user data from its media acquisition activities and advertisers' historical data to create actionable audience profiles based on behavior, location, and content trends, which are then used for campaign optimization.