Company Overview
Snapshot
Founded in January 2013 by Jonathan Rouach and Youval Rouach, Bits of Gold operates with 11–50 employees. The company has raised $500K across one funding round from 9 investors. In September 2022, Bits of Gold received a significant regulatory milestone by being awarded a second crypto license.
Business overview
Bits of Gold specializes in digital currency trading, enabling the Israeli public to buy and sell Bitcoin and Ethereum using various fiat currencies and payment methods including bank transfers, cash, and credit cards. The company also provides personal VIP services for high-volume transactions and liquidity services for ICOs. Operating within the Fintech & Insurtech sector, Bits of Gold serves markets in Israel, focusing on blockchain and cryptocurrency solutions for both B2B and B2C customers.
Strategic signal
In August 2026, Bits of Gold reported a data breach involving stolen customer details such as full names, IDs, emails, IP addresses, and phone numbers. While the company confirmed that funds, coins, passwords, ID copies, and credit card details were unaffected, the incident highlights ongoing cybersecurity risks in the crypto sector and the critical need for robust data protection, especially as the attack targeted an external analytics provider, raising concerns about supply chain vulnerabilities for sensitive customer information.
Log in to access full profile ›Company Intelligence Q&A
- When was Bits of Gold founded?
- Bits of Gold was founded in January 2013 by Jonathan Rouach and Youval Rouach.
- What significant regulatory milestone did Bits of Gold achieve recently?
- In September 2022, Bits of Gold was awarded a second crypto license by the regulator, enhancing its operational capabilities in the digital currency market.
- What was the outcome of the Israeli Supreme Court ruling regarding Bits of Gold's bank accounts?
- In June 2019, the Israeli Supreme Court ruled that Bits of Gold could maintain its bank account, following a February 2018 decision that prohibited banks from restricting crypto activity.
- What was the nature of the data breach reported in August 2026?
- In August 2026, Bits of Gold reported a data breach where customer details like full names, IDs, emails, IP addresses, and phone numbers were stolen. The company clarified that funds, coins, passwords, ID copies, and credit card details remained secure, noting the attack targeted an external analytics provider.
- What was the company's strategy for European market expansion?
- In May 2019, Bits of Gold entered the European market, seeking business opportunities to expand its digital currency exchange services beyond Israel.