BlueCircle
AI-powered Food Chain Optimization
Company Overview
Snapshot
Founded in April 2015 by Ishai Oren and Ilai Englard, BlueCircle operates with 11–50 employees. The company has raised $8M across 7 funding rounds from 7 investors. In January 2022, BlueCircle secured a Seed round from IL Ventures.
Business overview
BlueCircle provides an AI-powered SaaS platform designed for holistic control over complex supply chain planning, from agricultural production to consumer delivery. Its core technology leverages artificial intelligence to optimize the entire value chain, aiming to increase efficiency, enhance profitability, and promote sustainability. The company serves markets globally, including Australia and the United States, focusing on the agriculture and food technologies sector, with applications in sustainable farming, food tech, and supply chain optimization for retailers and food and beverage industries.
Strategic signal
In May 2019, BlueCircle (then operating as Trellis) highlighted its AI-powered technology for optimizing supply and demand for farmers and manufacturers. This signals the company's early focus on leveraging artificial intelligence to address critical inefficiencies within the food supply chain, demonstrating its commitment to providing data-driven solutions for agricultural and food industry stakeholders.
Log in to access full profile ›Company Intelligence Q&A
- What is BlueCircle's primary focus?
- BlueCircle focuses on AI-powered food chain optimization, providing a single SaaS platform for holistic control over complex supply chain planning from nature to consumer.
- When was BlueCircle founded and by whom?
- BlueCircle was founded in April 2015 by Ishai Oren and Ilai Englard.
- What was a key development for BlueCircle in January 2022?
- In January 2022, BlueCircle secured a Seed funding round from IL Ventures.
- What is the status of BlueCircle?
- BlueCircle is currently Non-Active and ceased to operate in May 2026.
- What technology does BlueCircle utilize in its platform?
- BlueCircle utilizes AI-powered technology to help farmers and manufacturers optimize supply and demand within the food chain.