BlueRibbon Software
Marketing Solution for Internet Gaming Operators
Company Overview
Snapshot
Founded in June 2017 by Amir Askarov and Dan Fischer, BlueRibbon Software operates with 1–10 employees. The company was acquired by DraftKings in April 2020.
Business overview
BlueRibbon Software provides a marketing platform designed for internet gaming operators. Its core technology offers customized tools to optimize user loyalty and engagement, helping operators differentiate their brands through engaging rewards. The platform combines proven marketing strategies with deep data analysis to drive measurable business growth by increasing conversion rates and retention within the gaming industry.
Strategic signal
In April 2021, DraftKings acquired BlueRibbon Software. This acquisition signals a strategic move by DraftKings to integrate BlueRibbon's jackpot solution into its platform, enhancing its offerings and potentially expanding its market reach within the online gaming sector. For investors, this demonstrates the strategic value of BlueRibbon's technology in a competitive market.
Log in to access full profile ›Company Intelligence Q&A
- When was BlueRibbon Software acquired?
- BlueRibbon Software was acquired by DraftKings in April 2020.
- What was a significant partnership for BlueRibbon Software in 2019?
- In September 2019, BlueRibbon Software expanded its presence into the Baltic States through a partnership with Olympic Entertainment Group.
- Which company enhanced its platform with BlueRibbon's jackpot solution in 2020?
- In November 2020, Scientific Games enhanced its platform by integrating BlueRibbon's jackpot solution.
- What was a key regulatory achievement for BlueRibbon Software in 2018?
- In November 2018, BlueRibbon Software received regulatory approval to offer its jackpot solutions in the UK market.
- Which company integrated BlueRibbon's jackpot mechanism into its live dealer games in 2018?
- In November 2018, Ezugi integrated BlueRibbon's jackpot mechanism into its live dealer games.