BlueRibbon Software

Company Overview

Snapshot

Founded in June 2017 by Amir Askarov and Dan Fischer, BlueRibbon Software operates with 1–10 employees. The company was acquired by DraftKings in April 2020.

Business overview

BlueRibbon Software provides a marketing platform designed for internet gaming operators. Its core technology offers customized tools to enhance user loyalty and engagement, helping operators differentiate their brand through engaging rewards. The platform leverages proven marketing tools and deep data understanding to drive business growth by improving conversion rates and retention within the global gaming industry.

Strategic signal

In April 2021, news emerged that DraftKings had acquired BlueRibbon Software. This acquisition signals a strategic move by DraftKings to integrate BlueRibbon's jackpot and player engagement solutions, enhancing its offerings and potentially expanding its market reach within the competitive online gaming sector.

Company Intelligence Q&A

When was BlueRibbon Software acquired?

BlueRibbon Software was acquired by DraftKings in April 2020.

What was a key partnership for BlueRibbon Software in September 2019?

In September 2019, BlueRibbon Software expanded its operations to the Baltic States through a partnership with Olympic Entertainment Group.

What was a significant product integration for BlueRibbon Software in November 2018?

In November 2018, Ezugi integrated BlueRibbon's jackpot mechanism into its live dealer games, enhancing player engagement for its offerings.

What regulatory milestone did BlueRibbon Software achieve in November 2018?

In November 2018, BlueRibbon Software received regulatory approval for its jackpots in the UK market, enabling expansion into that region.

What strategic integration did Scientific Games complete with BlueRibbon's solution?

In November 2020, Scientific Games enhanced its platform by integrating BlueRibbon's jackpot solution, aiming to improve player engagement and retention.