BlueTail
Social Media Marketing
Acquired (Inactive) by SalesForce on Jul 2012 - closed due to acquisition
Company Overview
Snapshot
Founded in January 2009 by Koby Ben-Zvi, Noam Ben-Zvi, and Alon Talmor, BlueTail operated with 1–10 employees. The company was acquired by SalesForce in July 2012.
Business overview
BlueTail specializes in social media marketing, leveraging data mining and big data technologies to serve the B2B market. The company's core focus is on providing solutions within the social media and advertising sector.
Strategic signal
In September 2012, news emerged that SalesForce had quietly acquired BlueTail in July 2012. This acquisition signals SalesForce's strategic interest in enhancing its capabilities within social media marketing and data analytics, integrating BlueTail's expertise to strengthen its enterprise offerings.
Log in to access full profile ›Company Intelligence Q&A
- When was BlueTail founded?
- BlueTail was founded in January 2009.
- Who are the founders of BlueTail?
- The co-founders of BlueTail are Koby Ben-Zvi, Noam Ben-Zvi, and Alon Talmor.
- What is BlueTail's primary business model?
- BlueTail primarily operates with a B2B business model.
- When was BlueTail acquired and by whom?
- BlueTail was acquired by SalesForce in July 2012.
- What was the strategic significance of BlueTail's acquisition by SalesForce?
- The acquisition of BlueTail by SalesForce in July 2012 indicated SalesForce's interest in enhancing its capabilities in social media marketing and data analytics, integrating these functions into its broader enterprise offerings.