BlueTail
Social Media Marketing
Acquired (Inactive) by SalesForce on Jul 2012 - closed due to acquisition
Company Overview
Snapshot
Founded in January 2009 by Koby Ben-Zvi, Noam Ben-Zvi, and Alon Talmor, BlueTail operated with 1–10 employees. The company was acquired by SalesForce in July 2012.
Business overview
BlueTail, formerly Mined Analytics, specialized in social media marketing. The company developed technology focused on data mining and big data to serve the B2B market within the social media and advertising sectors.
Strategic signal
In September 2012, news emerged that SalesForce had quietly acquired BlueTail in July 2012. This acquisition signaled SalesForce's strategic interest in bolstering its capabilities in social media analytics and data mining, integrating BlueTail's technology to enhance its enterprise offerings.
Log in to access full profile ›Company Intelligence Q&A
- What was BlueTail's primary focus?
- BlueTail focused on social media marketing, leveraging data mining and big data technologies to serve business-to-business (B2B) clients.
- When was BlueTail founded and by whom?
- BlueTail was founded in January 2009 by Koby Ben-Zvi, Noam Ben-Zvi, and Alon Talmor.
- What was a significant corporate milestone for BlueTail?
- BlueTail was acquired by SalesForce in July 2012, leading to its inactive status.
- What was BlueTail formerly known as?
- BlueTail was formerly known as Mined Analytics.
- What sector did BlueTail operate in?
- BlueTail operated primarily within the Social Media and Advertising sector, with a focus on marketing, data mining, and big data technologies.