Blue Tree Technologies
Turnkey Platform to Reduce Sugar in Natural Beverages
Company Overview
Snapshot
Founded in January 2017 by Didier Toubia, Blue Tree Technologies operates with 11–50 employees. The company has raised $5.52M across 3 funding rounds from 7 investors. In March 2025, BlueTree Technologies and Priniv launched the world's first reduced-sugar orange juice with no additives, which became available in Israeli supermarkets.
Business overview
Blue Tree Technologies is focused on developing a sugar-reduction platform for the beverage industry. The company's core technology selectively removes sugars from natural drinks without introducing additives, aiming to maintain the original composition and taste. BlueTree's process is designed to be an economically viable solution for large-scale production methods, serving markets in Asia, Southern Europe, Central America, and South America within the Agriculture & Food Technologies sector.
Strategic signal
In March 2025, BlueTree Technologies partnered with Priniv to launch the world's first reduced-sugar orange juice without additives, making it available in Israeli supermarkets. This commercial launch signifies a critical validation of BlueTree's proprietary sugar-reduction technology and demonstrates its readiness for market adoption, providing a strong signal of the company's immediate growth trajectory and potential for wider industry impact.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant product launch for Blue Tree Technologies?
- In March 2025, BlueTree Technologies and Priniv launched the world's first reduced-sugar orange juice with no additives, which became available in Israeli supermarkets starting February 2025.
- What was a key partnership for Blue Tree Technologies in 2023?
- In February 2023, Dole experimented with BlueTree's technology to cut sugar in juice, specifically noting that pineapple presented a higher bar than orange for sugar reduction.