Blue Tree Technologies

Turnkey Platform to Reduce Sugar in Natural Beverages

Agriculture & Food Technologies
Private

Company Overview

Snapshot

Founded in January 2017 by Didier Toubia, Blue Tree Technologies operates with 11–50 employees. The company has raised $5.52M across three funding rounds from seven investors.

Business overview

Blue Tree Technologies is developing a sugar-reduction platform for the beverage industry. The company's core technology selectively removes sugars from natural drinks without additives, aiming to maintain the original composition while offering an economically viable solution for large-scale production. It operates within the Agriculture & Food Technologies sector, specifically targeting the Food Tech and Novel Food & Ingredients categories, serving the processed foods and beverage markets.

Strategic signal

In March 2025, BlueTree Technologies announced the launch of the world's first reduced-sugar orange juice with no additives, in partnership with Priniv, making it available in Israeli supermarkets. This commercialization milestone demonstrates the company's ability to transition its sugar-reduction technology from development to market-ready products, signaling strong potential for broader adoption and validating its innovative approach to healthier beverage options.

Company Intelligence Q&A

What is Blue Tree Technologies' primary focus?
Blue Tree Technologies focuses on developing a turnkey platform to reduce sugar in natural beverages, aiming to selectively remove sugars without introducing additives while maintaining the drink's original composition.
When was Blue Tree Technologies founded and by whom?
Blue Tree Technologies was founded in January 2017 by Didier Toubia.
What was a significant product launch for Blue Tree Technologies?
In March 2025, BlueTree Technologies and Priniv launched the world's first reduced-sugar orange juice with no additives, which became available in Israeli supermarkets starting February 2025.
What is Blue Tree Technologies' total disclosed funding?
Blue Tree Technologies has raised a total of $5.52M across three disclosed funding rounds.

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