BoBo

Company Overview

Snapshot

Founded in February 2015 by Gadi Nir and Haran Anjioni, BoBo operates with 11–50 employees. The company holds one patent and is recognized for its smart fitness and rehabilitation tools. In March 2023, BoBo was highlighted for making physical therapy engaging and fun.

Business overview

BoBo develops smart devices that integrate physical therapy, fitness, and balance training. The company transforms traditional training products into interactive platforms designed to enhance engagement and motivation for users. Its product portfolio, which includes five distinct training and rehabilitation tools, serves a wide range of markets including physiotherapy clinics, professional fitness centers, hospitals, sports facilities, military organizations, and personal trainers. BoBo operates within the Health Tech & Life Sciences sector, specifically focusing on Digital Healthcare and Digital Therapeutics, by providing solutions that streamline in-person and at-home care with advanced personalization, real-time biofeedback, and patient data analysis.

Strategic signal

In September 2020, BoBo's CEO expressed excitement about being among the first Israeli companies to engage in business with the UAE following a historic peace deal. This development signals BoBo's proactive approach to market expansion and its ability to capitalize on emerging geopolitical opportunities, indicating potential for significant growth in new international markets for its smart fitness and rehabilitation solutions.

Company Intelligence Q&A

What is BoBo's primary focus?

BoBo focuses on developing smart devices that combine physical therapy, fitness, and balance training, transforming traditional training products into interactive platforms.

When was BoBo founded and by whom?

BoBo was founded in February 2015 by Gadi Nir and Haran Anjioni.

What was a notable business development for BoBo in 2020?

In September 2020, BoBo's CEO expressed enthusiasm about conducting business with the UAE following a historic peace deal, positioning the company as an early mover in new regional markets.

How does BoBo enhance physical therapy?

BoBo enhances physical therapy by making workouts more challenging, engaging, and fun through its smart, integrative, and interactive training platforms, as highlighted in March 2023.

What types of organizations use BoBo's products?

BoBo's cloud-based products are utilized by physiotherapy clinics, professional fitness centers, hospitals, sports facilities, military outfits, and personal trainers.