Boldwin

Company Overview

Snapshot

Founded in December 2016 by Jacob Nizri and Amit Tapiro, Boldwin operates with 11–50 employees. The company's strategic growth was marked by its acquisition of MyCast in December 2019.

Business overview

Boldwin offers a video supply-side platform designed for publishers to generate additional revenue and optimize cost per impression. The company's core product, Nicole, provides integration capabilities, a flexible rules engine, deep audience-based and lookalike targeting, and leverages extensive data points from first and third parties. Boldwin serves the advertising technology market, focusing on helping advertisers impact audiences and ensuring brands achieve mass exposure effectively.

Company Intelligence Q&A

What is Boldwin's primary product?

Boldwin's primary product is Nicole, a proprietary platform that enables integration, runs a flexible and dynamic rules engine, engages in deep audience-based and lookalike targeting, and utilizes millions of data points from first and third parties.

Who are the founders of Boldwin?

Boldwin was founded by Jacob Nizri and Amit Tapiro.

What is Boldwin's business model?

Boldwin operates on a B2B business model, providing solutions to other businesses.

What significant corporate action did Boldwin undertake in December 2019?

In December 2019, Boldwin acquired MyCast, as reported on the company's LinkedIn page.

Which markets does Boldwin target?

Boldwin targets the global market with its video supply-side platform for publishers.