Company Overview
Snapshot
Founded in January 2026 by Tom Zakai and Raz Shmueli, Botivation operates with 1–10 employees. The company is currently in its Pre-Funding stage, developing a WhatsApp-based accountability bot. In January 2026, the company was featured in a news article highlighting its innovative approach to task completion.
Business overview
Botivation develops a WhatsApp-based accountability bot designed to help users complete tasks by providing persistent follow-ups. The core product focuses on behavioral motivation, allowing users to define goals, set deadlines, and choose a nudging style. Operating within the Business Software sector, specifically in IT, R&D & Data Solutions and Communications Tools, Botivation aims to combat procrastination and enhance task completion through a familiar messaging channel, serving individuals seeking to improve productivity.
Strategic signal
In January 2026, Botivation garnered media attention from mako.co.il for its "nervous WhatsApp bot," indicating early market interest and validation for its unique approach to productivity and accountability. This signal suggests that the company's innovative use of a widely adopted communication platform for behavioral motivation is resonating, potentially attracting early adopters and setting a foundation for future growth in the personal and business software markets.
Log in to access full profile ›Company Intelligence Q&A
- What is Botivation's primary product?
- Botivation offers a WhatsApp-based accountability bot that helps users complete tasks by persistently following up until the task is done, designed around behavioral motivation and task completion.
- When was Botivation founded?
- Botivation was founded in January 2026.
- Who are the founders of Botivation?
- The co-founders of Botivation are Tom Zakai, who also serves as Head of Product, and Raz Shmueli.
- What is the current employee size of Botivation?
- Botivation currently has 1–10 employees.
- Has Botivation received any media coverage?
- Yes, in January 2026, Botivation was featured in an article by mako.co.il, highlighting its WhatsApp accountability bot.