Brainster

Company Overview

Snapshot

Founded in January 2014, Brainster operated with 1–10 employees, developing a cloud-based neuromarketing platform. The company ceased operations in March 2019.

Business overview

Brainster developed a cloud-based neuromarketing platform designed to provide on-demand online analysis of commercials. The company's core technology utilized mobile and affordable EEG caps to collect EEG and eye-tracking data from targeted audiences, generating automated client reports based on cognitive and emotional indexes. Brainster integrated data-driven methods with advanced algorithms for signal processing and automated machine learning, serving the marketing and advertising industries by addressing consumer marketing questions.

Strategic signal

In November 2017, Brainster was among 15 Israeli firms that showcased their technologies to investors in China. This event highlighted the company's efforts to explore international market opportunities and attract foreign investment, signaling potential for global expansion and validation of its neuromarketing technology on an international stage.

Company Intelligence Q&A

What is Brainster's primary focus?

Brainster focuses on cloud-based neuromarketing, providing online analysis of commercials using EEG and eye-tracking data to generate reports based on cognitive and emotional indexes.

When was Brainster founded?

Brainster was founded in January 2014.

What is the operational status of Brainster?

Brainster is currently non-active and ceased to operate in March 2019.

What technology does Brainster utilize?

Brainster utilizes mobile EEG caps and eye-tracking technology to collect data, employing advanced algorithms for signal processing and automated machine learning to analyze consumer responses.

Did Brainster participate in any international events?

In November 2017, Brainster was one of 15 Israeli firms that presented their technologies to investors in China, aiming to attract investment and explore market opportunities.