Brainster
Cloud-based Neuromarketing
Company Overview
Snapshot
Founded in January 2014, Brainster operated with 1–10 employees, developing a cloud-based neuromarketing platform. The company ceased operations in March 2019.
Business overview
Brainster developed a cloud-based neuromarketing platform designed to provide on-demand online analysis of commercials. The company's core technology utilized mobile and affordable EEG caps to collect EEG and eye-tracking data from targeted audiences, generating automated client reports based on cognitive and emotional indexes. Brainster integrated data-driven methods with advanced algorithms for signal processing and automated machine learning, serving the marketing and advertising industries by addressing consumer marketing questions.
Strategic signal
In November 2017, Brainster was among 15 Israeli firms that showcased their technologies to investors in China. This event highlighted the company's efforts to explore international market opportunities and attract foreign investment, signaling potential for global expansion and validation of its neuromarketing technology on an international stage.
Log in to access full profile ›Company Intelligence Q&A
- What is Brainster's primary business?
- Brainster provides a cloud-based neuromarketing platform that offers on-demand online analysis of commercials using mobile EEG caps and eye-tracking information to generate automated client reports based on cognitive and emotional indexes.
- When was Brainster founded?
- Brainster was founded in January 2014.
- What was a key technology used by Brainster?
- Brainster's core technology involved the use of mobile and affordable EEG caps to collect EEG and eye-tracking information, combined with advanced algorithms for signal processing and automated machine learning.
- What was Brainster's status as of March 2019?
- Brainster ceased to operate in March 2019.
- Did Brainster engage with international investors?
- In November 2017, Brainster participated in an event where 15 Israeli firms presented their technologies to investors in China, indicating efforts to attract international investment.