BrandTotal

Social Competitive Intelligence

Business Software
Non Active, Sep 2022 ceased to operate

Company Overview

Snapshot

Founded in November 2016 by Alon Leibovich, Omer Ramote, and Amir Leshman, BrandTotal operated with 1-10 employees. The company secured $20 million across 3 funding rounds from 9 investors. In September 2020, BrandTotal raised a Series B round to expand its brand marketing analytics technology.

Business overview

BrandTotal provides a social competitive intelligence platform that reverse-engineers competitors' marketing strategies. Leveraging cybersecurity, machine learning, and AI methodologies, the company delivers actionable insights to users, enabling real-time adjustments to their strategies. BrandTotal operates in the Business Software sector, focusing on artificial intelligence, machine learning, and natural language processing to serve enterprise and professional services markets.

Strategic signal

In September 2020, BrandTotal successfully raised a Series B round, signaling continued investor confidence in its brand marketing analytics technology. This funding was intended to fuel the expansion of its platform, indicating a strategic focus on enhancing its AI-driven competitive intelligence capabilities and market reach.

Company Intelligence Q&A

What is BrandTotal's primary business activity?
BrandTotal offers a solution that reverse-engineers competitors' marketing strategies by applying cybersecurity, machine learning, and AI methodologies to provide actionable insights.
When was BrandTotal founded and by whom?
BrandTotal was founded in November 2016 by Alon Leibovich, Omer Ramote, and Amir Leshman.
What was a significant funding event for BrandTotal?
In September 2020, BrandTotal raised a Series B round with participation from investors including INcapital Ventures.
Did BrandTotal engage in any strategic partnerships?
In September 2019, BrandTotal partnered with GfK to track 'dark' marketing, expanding its competitive intelligence capabilities.
What is BrandTotal's current operational status?
BrandTotal is currently non-active, having ceased operations in September 2022.

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