BrandTotal

Company Overview

Snapshot

Founded in November 2016 by Alon Leibovich and Omer Ramote, BrandTotal operated with 1–10 employees. The company raised $20 million across 3 funding rounds from 9 investors. In September 2020, BrandTotal secured a Series B round to expand its brand marketing analytics technology.

Business overview

BrandTotal developed a solution for competitive intelligence in marketing, applying cybersecurity, machine learning, and AI methodologies to reverse-engineer competitors' marketing strategies. The platform provided actionable insights to enable real-time strategy adjustments for brands. Operating within the Business Software sector, BrandTotal served various industries by offering tools for marketing, business intelligence, and branding.

Strategic signal

In September 2020, BrandTotal raised a Series B round, signaling investor confidence in its AI-driven approach to brand marketing analytics. This funding was intended to fuel the expansion of its technology, indicating a strategic focus on enhancing its core offering and market reach within the competitive intelligence landscape.

Company Intelligence Q&A

What is BrandTotal's current operational status?

BrandTotal is currently non-active and ceased to operate in September 2022.

When was BrandTotal founded and by whom?

BrandTotal was founded in November 2016 by co-founders Alon Leibovich and Omer Ramote.

What was BrandTotal's total capital raised?

BrandTotal raised a total of $20 million across 3 funding rounds.

Which investors participated in BrandTotal's September 2020 Series B round?

In September 2020, BrandTotal received Series B funding from INcapital Ventures and KDC Media Fund.

What was the strategic partnership announced in September 2019?

In September 2019, GfK and BrandTotal partnered to track 'dark' marketing, combining their expertise to monitor less visible marketing activities.