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BRAVE is a publisher-focused platform designed for an open digital media future. The companys performance-optimizing technology enables publishers to make smart, strategic decisions while providing them with full control of their pages and pricing. BRAVEs technology consists of tools such as BraveData, an income stream that requires little to no time or management in order to generate revenue; and BraveTag, a simple and straightforward way to monetize inventory.
The company has also developed the Header Bidding Solution, which gives publishers the power to escape the waterfall and unify demand sources to increase competition on an impression-by-impression basis. The tool provides the volume, latency, and monetization metrics that publishers need to maximize their header bidding strategies and brings the benefits of an open auction and sophisticated ad decision-making to help app developers capture the true value of their inventory.