Brayola

Company Overview

Snapshot

Founded in February 2012 by Orit Hashay, Brayola operated with 1–10 employees. The company raised a total of $9.45 million across five funding rounds from seven investors. Brayola was acquired by Delta Galil Industries in January 2020, subsequently ceasing operations.

Business overview

Brayola developed an online lingerie shop that leveraged technology to provide personalized bra recommendations. The company's core product utilized a database of personal profiles, including bra sizes and styles, to offer tailored suggestions to women. It served the e-commerce market, operating within the Business Software sector, specifically focusing on e-Commerce Tools, and targeting consumers in the United Kingdom, United States, and Israel.

Strategic signal

In January 2020, Brayola was acquired by Delta Galil Industries and subsequently ceased operations. This event signals a strategic exit for the company, indicating the culmination of its operational phase and integration into a larger corporate structure within the apparel industry. For investors, this highlights the potential for acquisition as a liquidity event in the e-commerce personalization space, even for companies that ultimately cease independent operations.

Company Intelligence Q&A

What was Brayola's primary business model?

Brayola operated as a B2C company, providing personalized bra recommendations directly to consumers through its online platform.

When was Brayola founded and by whom?

Brayola was founded in February 2012 by Orit Hashay.

What was the total capital raised by Brayola?

Brayola raised a total of $9.45 million across its funding rounds.

When did Brayola cease operations?

Brayola ceased to operate in January 2020, following its acquisition by Delta Galil Industries.

Which investors participated in Brayola's March 2017 funding round?

In March 2017, Brayola received investment from HDS Capital and Jonathan Benartzi.