BrightCodes Technologies

Remote Digital Content Scanning Solution

Business Software

Non Active, Jan 2023 ceased to operate

Company Overview

Snapshot

Founded in August 2015 by Amir Darbi, BrightCodes Technologies operated with 1–10 employees. The company raised a total of $415,000 across four funding rounds from two investors. In August 2019, BrightCodes Technologies secured a grant from EU Horizon 2020.

Business overview

BrightCodes Technologies develops an innovative visible light communication (VLC) technology that utilizes LED lights to transmit information to mobile devices imperceptibly to the human eye. Its core product, active optical tags known as BrightCodes, delivers digital messages over long distances with a small light-emitting area, significantly smaller than comparable QR codes. The company's technology is designed to bridge the offline and online worlds, transforming mobile user experiences in sectors such as museums, retail, and out-of-home advertising. BrightCodes also offers a dynamic version, Dynamic BC, for high-speed variable information transmission, ideal for mobile contactless payments at the point-of-sale, providing a safer and more compact alternative to existing dynamic QR codes. The solution is compatible with QR payment standards, facilitating integration into current mobile wallet platforms.

Strategic signal

BrightCodes Technologies ceased operations in January 2023, indicating a significant shift in its business trajectory. This event signals to investors and innovation teams that the company is no longer actively pursuing its visible light communication technology, marking an end to its efforts in transforming mobile user experiences and contactless payments.

Company Intelligence Q&A

What is BrightCodes Technologies' primary focus?: BrightCodes Technologies focuses on developing visible light communication (VLC) technology, utilizing LED lights to send digital information to mobile devices, aiming to bridge offline and online experiences in retail, advertising, and payments.
When was BrightCodes Technologies founded?: BrightCodes Technologies was founded in August 2015.
Who founded BrightCodes Technologies?: BrightCodes Technologies was founded by Amir Darbi.
What is the current operational status of BrightCodes Technologies?: BrightCodes Technologies ceased to operate in January 2023.

External links

BrightCodes Technologies — full profile (machine-readable)

BrightCodes develops an innovative visible light communication (VLC) technology that uses LED lights to send information to mobile devices in a way that is imperceptible to the human eye. Its active optical tags, known as BrightCodes, deliver digital messages over long distances using a relatively small light-emitting area. A typical BrightCodes tag is approximately 10% of the size of a comparable QR code at the same scan distance. BrightCodes tags are poised to transform the mobile user experience in areas such as museums and exhibitions, physical retail establishments, and out-of-home advertising displays by providing a convenient bridging mechanism between the offline and the online worlds. One application for BrightCodes technology is in optimizing mobile contactless payments. The dynamic version of BrightCodes tags, Dynamic BC, enables transmission of variable information at high speeds, making it ideal for mobile payments at the point-of-sale (POS). Dynamic BCs provide a safer, cheaper, and much smaller alternative to current dynamic QR codes, which require a complex flat screen apparatus for display. BrightCodes solution is fully compatible with any QR payment standard, making it easily integrated into existing QR code-based mobile wallet platforms.

Facts
Name	BrightCodes Technologies
One-liner	Remote Digital Content Scanning Solution
Type	Startup
Primary sector	Business Software
Founded	2015
Employees	1-10
Employees (exact)	5
HQ / location	Tel Aviv-Yafo, Ravina Street 17, Tel Aviv-Yafo, Israel, Center District
Product stage	Released
LinkedIn	https://www.linkedin.com/company/9361217
Crunchbase	brightcodes
IL Registrar	515792240

Facts

Name

BrightCodes Technologies

One-liner

Remote Digital Content Scanning Solution

Type

Startup

Primary sector

Business Software

Founded

2015

Employees

1-10

Employees (exact)

HQ / location

Tel Aviv-Yafo, Ravina Street 17, Tel Aviv-Yafo, Israel, Center District

Product stage

Released

https://www.linkedin.com/company/9361217

Crunchbase

brightcodes

IL Registrar

515792240

Classification
Sectors	Retail Platforms
Core technology	Sensing, Chromatics & Light
Target customers	Commerce & Retail, Distribution Channels, Omni Channel, Supermarkets, Financial Services, Financial Institutions, Banks
Business models	B2B, B2B2C
Tags	mobile-applications, events, digital-media, sensors, mobile-advertising, led, scanning, cameras, advertising, lighting, navigation, smart-city, location-based, mobile-devices, ecommerce, financial-institutions, retailers, sdk

Classification

Sectors

Retail Platforms

Core technology

Sensing, Chromatics & Light

Target customers

Commerce & Retail, Distribution Channels, Omni Channel, Supermarkets, Financial Services, Financial Institutions, Banks

Business models

B2B, B2B2C

Date	Round	Amount	Investors
Mar 2019	Equity crowdfunding	$160K	PipelBiz
Jun 2017	nonequity	$55K
Feb 2018	Pre-Seed	$140K	Self-funded
Aug 2019	nonequity	$60K	EU Horizon 2020

BrightCodes Technologies

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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