Browsi

Company Overview

Snapshot

Founded in January 2015 by Asaf Shamly and Lior Fisher, Browsi operates with 51–200 employees. The company has raised $3M across one funding round from 2 investors. In June 2023, Browsi became available in the Amazon Publisher Services Connections Marketplace.

Business overview

Browsi provides an automatic monetization engine designed for publishers to optimize revenue opportunities on their mobile web pages. Its core technology scans page elements in real-time to detect under-monetized articles, dynamically creating additional ad placements and serving yield-optimized ads. This approach aims to increase RPMs per page and mobile web revenue without compromising user experience or requiring significant internal resources. Browsi primarily serves the digital publishing and media industries, operating within the Business Software sector, specifically focusing on Advertising Platforms and e-Commerce Tools.

Strategic signal

In November 2022, Browsi announced a corporate rebrand, signaling its expansion into video advertising and its evolution into an all-in-one ad platform. This strategic move indicates the company's ambition to broaden its market reach beyond mobile web ad placement, positioning itself as a more comprehensive solution for publishers seeking diversified monetization strategies, including video content.

Company Intelligence Q&A

What is Browsi's primary offering?

Browsi offers an automatic monetization engine that enables publishers to uncover new revenue opportunities in their mobile web pages by dynamically optimizing ad placements.

When was Browsi founded and by whom?

Browsi was founded in January 2015 by Asaf Shamly and Lior Fisher.

What was a significant recent partnership for Browsi?

In June 2023, Browsi became available in the Amazon Publisher Services Connections Marketplace, expanding its reach and integration capabilities for publishers.

What strategic shift did Browsi announce in late 2022?

In November 2022, Browsi announced a corporate rebrand, reflecting its expansion into video advertising and its development into an all-in-one ad platform.

What was a key product integration for Browsi in 2022?

In June 2022, Browsi launched within Magnite's Demand Manager Control Center, enhancing its integration with programmatic advertising platforms.