Pounce
Turns Static Print Ads into Instant Digital Storefronts for Customers to Scan Product Images
Company Overview
Snapshot
Founded in June 2012 by Avital Yachin, Pounce operates with 1–10 employees. The company was acquired by Slyce in September 2014.
Business overview
Pounce developed a mobile application designed to transform static print advertisements into interactive digital storefronts. Its core technology enables users to scan product images from print media and complete purchases through a secure, one-tap checkout process, integrating seamlessly with existing e-commerce systems. The company operates within the Business Software sector, specifically targeting the Fintech and eCommerce industries by bridging the gap between print advertising and mobile e-commerce.
Strategic signal
Pounce's acquisition by Slyce in September 2014 for $5 million signaled a strategic move to integrate its visual search and mobile commerce capabilities into a broader retail solution. This acquisition highlighted the increasing demand for technology that can convert offline engagement into online sales, positioning Pounce's innovation as a valuable asset for companies aiming to enhance their omnichannel retail strategies.
Log in to access full profile ›Company Intelligence Q&A
- When was Pounce acquired?
- Pounce was acquired by Slyce in September 2014.
- Who founded Pounce?
- Pounce was founded by Avital Yachin.
- What is Pounce's primary product?
- Pounce offers a mobile app that allows customers to scan product images from print ads and complete purchases directly.
- What was Pounce's funding status prior to acquisition?
- In October 2012, Pounce received funding from investors including Entrée Capital and PLUS Ventures.
- What problem does Pounce's technology solve?
- Pounce's technology bridges the gap between traditional print advertising and e-commerce by enabling instant digital purchasing from physical ads.