CastPlus
Advertising Platform for Podcasters and Advertisers
Company Overview
Snapshot
Founded in June 2015 by Liran Madmon and Uriel Zecharia, CastPlus operates with 1–10 employees. The company received funding from AltaIR Capital and ceased operations in May 2019.
Business overview
CastPlus develops a community-based cross-promotion service designed to connect podcasters and advertisers. Its core technology enables real-time ad management and targeting, allowing podcasters to maintain ad relevance for increased income. The platform facilitates seamless collaboration between podcasters and advertisers, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In October 2017, CastPlus was highlighted by ICONYC as a key matchmaker for podcast publishers and brands, signaling its potential to streamline advertising partnerships within the podcast industry. This recognition underscored the platform's strategic value in connecting content creators with advertisers, aiming to enhance monetization opportunities and audience engagement.
Log in to access full profile ›Company Intelligence Q&A
- What is CastPlus's primary offering?
- CastPlus provides a community-based cross-promotion service that enables podcasters and advertisers to engage listeners effectively. It allows podcasters to manage and target ads in real time, ensuring relevance and increasing income, while also facilitating collaboration between parties.
- When was CastPlus founded and by whom?
- CastPlus was founded in June 2015 by Liran Madmon and Uriel Zecharia.
- What was a key partnership for CastPlus in 2017?
- In March 2017, CastPlus partnered with Omny Studio to drive podcast monetization, aiming to enhance the financial opportunities for podcasters through their combined platforms.
- What is the current operational status of CastPlus?
- CastPlus ceased to operate in May 2019.