Cedato

Company Overview

Snapshot

Founded in June 2015 by Ron Dick, Cedato operated with 1–10 employees. The company was acquired by EX.CO in April 2021, ceasing operations.

Business overview

Cedato developed an open video operating system designed to deliver native video across various screens using a SaaS-based model. Its core technology, a predictive programmatic software and private marketplace, powered billions of views monthly. The company aimed to help users increase engagement, supply, and business results, serving markets within the advertising and marketing technology sectors.

Strategic signal

In April 2021, Cedato was acquired by EX.CO, marking a significant exit for the company. This acquisition indicates a consolidation within the video technology and advertising platform space, with EX.CO integrating Cedato's capabilities to enhance its own offerings. For investors, this signals the strategic value of advanced video operating systems and programmatic advertising technologies in the evolving digital media landscape.

Company Intelligence Q&A

When was Cedato founded and by whom?

Cedato was founded in June 2015 by Ron Dick.

What is Cedato's primary business?

Cedato develops an open video operating system that delivers native video across any screen using a SaaS-based model, focusing on increasing engagement, supply, and business results through predictive programmatic software and a private marketplace.

When was Cedato acquired and by which company?

Cedato was acquired by EX.CO in April 2021.

What was a key product launch for Cedato?

In July 2018, Cedato launched the industry's first Intent-Based Instream Video Advertising Format.

What was a notable partnership for Cedato?

In July 2017, Mediasmart partnered with Cedato for optimized programmatic video solutions.