Cedato

Company Overview

Snapshot

Founded in June 2015 by Ron Dick, Cedato operated with 1–10 employees. The company was acquired by EX.CO in April 2021, ceasing operations.

Business overview

Cedato developed an open video operating system designed to deliver native video across various screens using a SaaS-based model. Its core technology, a predictive programmatic software and private marketplace, powered billions of views monthly. The company aimed to help users increase engagement, supply, and business results, serving markets within the advertising and marketing technology sectors.

Strategic signal

In April 2021, Cedato was acquired by EX.CO, marking a significant exit for the company. This acquisition indicates a consolidation within the video technology and advertising platform space, with EX.CO integrating Cedato's capabilities to enhance its own offerings. For investors, this signals the strategic value of advanced video operating systems and programmatic advertising technologies in the evolving digital media landscape.

Company Intelligence Q&A

What is Cedato's primary business?

Cedato developed an open video operating system that delivers native video across any screen using a SaaS-based model, focusing on increasing engagement, supply, and business results for its users.

When was Cedato founded and by whom?

Cedato was founded in June 2015 by Ron Dick.

What was a significant event for Cedato in April 2021?

This acquisition was reported by Globes.

What was Cedato's primary product offering?

Cedato offered products such as Video Composer, IntentView, and Smart Player, leveraging predictive programmatic software and a private marketplace to power video views.

Did Cedato expand its European footprint?

In September 2017, Cedato expanded its European footprint by opening a new office in Berlin, Germany.