Cedato

Company Overview

Snapshot

Founded in June 2015 by Ron Dick, Cedato operated with 1–10 employees. The company was acquired by EX.CO in April 2021, ceasing operations.

Business overview

Cedato developed an open video operating system that facilitates the delivery of native video across various screens using a SaaS-based model. Its core technology, predictive programmatic software and a private marketplace, powered 15 billion views across two million sites monthly, aiming to increase engagement, supply, and business results for users. The company operated within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the Enterprise & Professional Services market, particularly in Marketing & Sales and Advertising.

Strategic signal

In April 2021, Cedato was acquired by EX.CO, leading to the cessation of its operations. This acquisition signals a strategic consolidation within the video technology and advertising platform market, indicating that Cedato's technology and market position were valuable assets for a larger player like EX.CO, despite the company ceasing independent operations.

Company Intelligence Q&A

What is Cedato's primary business?

Cedato developed an open video operating system that delivers native video across any screen using a SaaS-based model, utilizing predictive programmatic software and a private marketplace to power video views.

When was Cedato founded and by whom?

Cedato was founded in June 2015 by Ron Dick.

What was a significant corporate milestone for Cedato?

In April 2021, Cedato was acquired by EX.CO, after which it ceased to operate independently.

Which investors participated in Cedato's funding round?

In August 2015, Cedato received funding from investors Ofer Zinger.

What was Cedato's product offering?

Cedato offered products such as Video Composer, IntentView, and Smart Player, designed to enhance video advertising and content delivery.