Celery

Company Overview

Snapshot

Founded in June 2022 by Yuval Brot, Hillel Shalev, and Noam Slomianko, Celery operates with 11–50 employees. The company has raised $6.25 million across one funding round from 4 investors. In May 2025, Celery secured seed funding to advance its AI-powered financial operations platform.

Business overview

Celery is a Fintech & Insurtech company that provides an automated audit platform leveraging artificial intelligence. Its core technology calculates, verifies, and monitors eligibility and utilization of overtime, bonuses, and other incentives and policies for employees during each payroll cycle. This solution aims to reduce the burden on payroll controllers and empower finance and operations executives to manage expenses, identify fraud, and optimize policies. Celery serves various industries including healthcare, hospitality, manufacturing, construction, retail, and logistics, primarily targeting the North American market.

Strategic signal

In May 2025, Celery raised $6.25 million in Seed funding. This capital injection validates investor confidence in Celery's AI-driven approach to automating internal controls and financial operations, signaling a strong trajectory for market expansion and product development within the Fintech sector.

Company Intelligence Q&A

What is Celery's primary offering?

Celery offers an AI-powered automated audit platform that calculates, verifies, and monitors employee eligibility and utilization for overtime, bonuses, and other incentives every payroll cycle. This helps businesses keep expenses in control and identify fraud.

When was Celery founded and by whom?

Celery was founded in June 2022 by co-founders Yuval Brot, Hillel Shalev, and Noam Slomianko.

What significant funding did Celery receive recently?

In May 2025, Celery raised $6.25 million in Seed funding. Team8 was a lead investor in this round.

Which industries does Celery primarily serve?

Celery's platform is designed for labor-heavy industries such as healthcare, hospitality, manufacturing, construction, retail, and logistics.

What is the primary benefit Celery provides to its customers?

Celery's platform takes approximately 90% of the burden off payroll controllers, enabling finance and operations executives to manage expenses, identify fraud, and optimize policies and incentives.