Company Overview
Snapshot
Founded in June 2009, Cellarix operated with 1–10 employees. The company ceased operations in February 2019, indicating a significant shift in its business trajectory.
Business overview
Cellarix is a financial services company operating in the Fintech & Insurtech sector, specializing in mobile payments and digital wallets. Its core technology enables business-to-business, consumer-to-consumer, and consumer-to-business transactions via mobile or web. The system transforms a subscriber's mobile phone into a wallet, facilitating cash deposits and withdrawals through various cash stations, and enabling money transfers from credit cards or bank accounts. The service is device and bank agnostic, using the subscriber's phone number as the account identifier, and primarily serves the Israeli market.
Strategic signal
In June 2019, Partner Communications was reportedly in talks to acquire Cellarix. This development, occurring shortly after Cellarix ceased operations in February 2019, signals a potential strategic acquisition aimed at integrating Cellarix's mobile payment technology or customer base into a larger telecommunications entity. For investors, this indicates a possible consolidation play within the fintech landscape, where established players seek to absorb innovative, albeit struggling, technologies.
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- What is Cellarix's primary business?
- Cellarix provides a mobile digital wallet and financial services platform that facilitates business-to-business, consumer-to-consumer, and consumer-to-business transactions via mobile or web.
- When was Cellarix founded?
- Cellarix was founded in June 2009.
- What is the operational status of Cellarix?
- Cellarix is currently non-active, having ceased operations in February 2019.
- What was a significant event for Cellarix in 2019?
- In June 2019, Partner Communications was reported to be in talks to acquire Cellarix, following the company's cessation of operations in February 2019.
- What was Cellarix's product offering?
- Cellarix offered a product called CellarixPlus, which enabled users to deposit and withdraw cash, and send or receive money using their mobile phones.