Cimagine Media

Company Overview

Snapshot

Founded in August 2012 by Yoni Nevo and Nir Daube, Cimagine Media operated with 1–10 employees. The company raised $2.64M across 5 funding rounds from 3 investors, with OurCrowd participating as a lead investor. Cimagine Media was acquired by Snap in December 2016.

Business overview

Cimagine Media developed an augmented reality (AR) visualization platform for brands, retailers, and manufacturers. This platform was designed to enhance existing sales tools, improve sales efficiency, and create engaging sales presentations. The company's core technology featured a patent-pending markerless system that automatically scanned and identified surfaces in real-time video captured by mobile or wearable devices, overlaying lifelike 3D product images. Cimagine Media operated within the Business Software sector, specifically targeting sales and marketing solutions, e-commerce tools, and advertising platforms within the retail industry across Europe, the United States, and the United Kingdom.

Strategic signal

In December 2016, Cimagine Media was acquired by Snap for a reported $30-40 million. This acquisition provided Snap with an augmented reality development center in the Middle East and aimed to leverage Cimagine's existing partnerships with major retailers like Shop Direct, John Lewis, and Coca-Cola, signaling Snap's strategic move into commerce and augmented reality to enhance its competitive position.

Company Intelligence Q&A

What was the most significant corporate event for Cimagine Media?

In December 2016, Cimagine Media was acquired by Snap. This acquisition was reported to be for $30-40 million, providing Snap with an augmented reality development center and strategic partnerships in the retail sector.

When did Cimagine Media launch its upgraded augmented reality shopping platform?

In June 2015, Cimagine Media unveiled an upgraded version of its augmented reality shopping platform, enabling users to virtually furnish an entire room with products from online catalogs, a significant advancement from its previous single-object visualization capability.

Which company partnered with Cimagine Media to offer an augmented reality experience for furniture shopping?

In August 2016, Jerome's, a furniture chain, launched an augmented reality experience using Cimagine's technology, allowing customers to virtually place furniture in their homes via a mobile app. This initiative aimed to boost sales and improve customer engagement.

When did Cimagine Media introduce its markerless augmented reality system?

In January 2014, Cimagine Media introduced its markerless augmented reality system, which allowed customers to visualize products in their own environment using a smartphone or tablet camera. The company was conducting trials with retailers in the UK and Israel and announced a partnership with NCR.

Which investors participated in Cimagine Media's A Round funding?

In July 2014, Cimagine Media secured A Round funding, with OurCrowd participating as a lead investor.