Cimagine Media

AR Platform for Retail

Business Software
Acquired (Inactive) by Snap on Dec 2016 - closed due to acquisition

Company Overview

Snapshot

Founded in August 2012 by Yoni Nevo and Nir Daube, Cimagine Media operated with 1-10 employees. The company raised a total of $2.64 million across 5 funding rounds before being acquired by Snap in December 2016.

Business overview

Cimagine Media developed an augmented reality (AR) visualization platform for brands, retailers, and manufacturers. Its core technology utilized patent-pending markerless AR to scan surfaces via mobile or wearable device cameras, overlaying lifelike 3D product images onto real-time video. This platform was designed to enhance existing sales tools, improve sales efficiency, and add an immersive element to sales pitches, primarily serving the retail and e-commerce industries within the Business Software sector.

Strategic signal

Cimagine Media's acquisition by Snap in December 2016 for up to $40 million underscored the growing strategic importance of augmented reality technology in consumer-facing applications. This exit validated Cimagine's markerless AR capabilities and signaled to the market the increasing appetite among major tech players for advanced AR solutions to integrate into their platforms, particularly those with strong retail and e-commerce potential.

Company Intelligence Q&A

What was a significant exit event for Cimagine Media?
Cimagine Media was acquired by Snap in December 2016. The acquisition was reportedly valued at up to $40 million.
When did Cimagine Media introduce its markerless augmented reality system?
Cimagine introduced its true markerless augmented reality system in January 2014, as reported by Gizmag.
Which investors participated in Cimagine Media's July 2014 funding round?
In July 2014, Cimagine Media secured an A Round funding with OurCrowd participating as a lead investor.
Which investors participated in Cimagine Media's January 2013 funding round?
In January 2013, Cimagine Media received Seed funding from PLUS Ventures and Explore Ventures.
What was the total capital raised by Cimagine Media?
Cimagine Media raised a total of $2.64 million across its funding rounds.

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