ciValue

Customer-centric Artificial Intelligence and Monetization Solutions

Business Software

Acquired (Inactive) by NielsenIQ on Mar 2022 - closed due to acquisition

Company Overview

Snapshot

Founded in April 2014 by Beni Basel and Tzachi Rosen, ciValue operates with 51–200 employees. The company raised $10.7 million across 3 funding rounds from 8 investors and was acquired by NielsenIQ in March 2022.

Business overview

ciValue provides an AI-driven customer data platform designed to help fast-moving consumer goods (FMCG) retailers achieve customer-centricity. Its core technology analyzes and monetizes customer data through personalized, effective, and profitable strategies. The platform enables scaled personalization via simple workflows and automated customer and category data analysis, serving the retail industry by replacing manual consulting services and helping retailers increase revenue and customer lifetime value. ciValue operates within the Business Software sector, focusing on advertising, marketing, and customer loyalty solutions.

Strategic signal

In March 2022, ciValue was acquired by NielsenIQ, a move that significantly validated its AI-driven retail analytics platform. This acquisition signals a strategic integration of ciValue's customer-centric AI solutions into a larger market research and data analytics entity, indicating a strong market demand for advanced retail personalization and data monetization capabilities. For investors, this highlights the value of specialized AI solutions in enhancing retail operations and the potential for successful exits in this domain.

Company Intelligence Q&A

When was ciValue acquired?: ciValue was acquired by NielsenIQ in March 2022.
What was a key product launch by ciValue?: In September 2019, ciValue launched a Facebook Integration Solution, enabling retailers to measure the impact of online advertisements on offline purchases.
Which company partnered with ciValue in Europe?: In June 2018, Sephora Europe partnered with ciValue for retail analytics.
Which organization recognized ciValue as a Cool Vendor?: In June 2019, ciValue was named a Gartner Cool Vendor in Retail for its execution of customer expectations.
Who were some of the investors in ciValue's funding rounds?: Investors in ciValue's funding rounds included Nielsen Innovate and MAC Fund.

External links

ciValue — full profile (machine-readable)

ciValue aims to help fast-moving consumer goods (FMCG) retailers become customer-centric. Its self-serve, AI-driven customer data platform helps retailers analyze, leverage, and monetize customer data in a highly personalized, effective, and profitable manner. By enabling scaled personalization through simple workflows and automated customer and category data analysis, the company's easy-to-use, integrated platform can replace manual consulting services. The company's approach helps retailers increase revenue and raise customers' lifetime value. The ciValue platform delivers fast time-to-value and enables FMCG retailers to gain a larger share of CPG suppliers' marketing budgets and drive relationships that are more profitable for them and their suppliers. Customers also benefit through high-value promotions personalized to their needs and interests. ciValue was established in 2014.

Facts
Name	ciValue
One-liner	Customer-centric Artificial Intelligence and Monetization Solutions
Type	Startup
Primary sector	Business Software
Founded	2014
Employees	51-200
Employees (exact)	65
HQ / location	Yokne'am Illit, HaYetsira St 6, Yokne'am Illit, Israel, North District
Product stage	Released
LinkedIn	https://www.linkedin.com/company/6630135
Crunchbase	cvalue
IL Registrar	515052629

Facts

Name

ciValue

One-liner

Customer-centric Artificial Intelligence and Monetization Solutions

Type

Startup

Primary sector

Business Software

Founded

2014

Employees

51-200

Employees (exact)

HQ / location

Yokne'am Illit, HaYetsira St 6, Yokne'am Illit, Israel, North District

Product stage

Released

https://www.linkedin.com/company/6630135

Crunchbase

cvalue

IL Registrar

515052629

Classification
Sectors	Business Software, Sales & Marketing Solutions, Advertising Platforms
Core technology	Data Storage, Cloud, Artificial Intelligence, Machine Learning
Target customers	Consumers, Professionals & Gig Economy, Online Retailers
Business models	B2B
Tags	retail, big-data-analytics, cloud-based, advertising, marketing, customer-loyalty, personalization, customer-retention, recommendations, monetization, online-retailers, retailers, behavior-analytics, retail-technology, big-data, machine-learning, artificial-intelligence

Classification

Sectors

Business Software, Sales & Marketing Solutions, Advertising Platforms

Core technology

Data Storage, Cloud, Artificial Intelligence, Machine Learning

Target customers

Consumers, Professionals & Gig Economy, Online Retailers

Business models

B2B

Date	Round	Amount	Investors
Oct 2018	A Round	$6M	Bright Pixel, Emery Capital, Spring Ventures, Nielsen Innovate
Mar 2016	Seed	$2.4M	Nielsen Innovate, MAC Fund, Deutsche Telekom
Apr 2014	Seed	$2.3M	Nielsen Innovate, T-Venture, Wellborn Ventures

Name	Role	Founder
Beni Basel	Co-founder & CEO	yes
Tzachi Rosen	Co-founder & CSO	yes
Gilad Cohen	Co-founder (No longer with the company)	yes
Lee Braunstain	Director of Marketing

Date	Source	Summary
Mar 21, 2022	www.businesswire.com	NielsenIQ Acquires Retail AI Platform Provider ciValue
Sep 17, 2019	www.prnewswire.com	ciValue Launches Facebook Integration Solution Allowing Retailers to Measure Impact of Online Ads on Offline Purchases
Jun 1, 2019	sonaeim.com	ciValue Named a Gartner Cool Vendor in Retail for Excellent Execution of Customer Expectations · Sonae IM
May 13, 2019	www.superbcrew.com	ciValue Delivers An AI-driven Customer Data Platform That Helps High Frequency Retailers Grow Customers' Lifetime Value - SuperbCrew
Oct 9, 2018	www.prnewswire.com	ciValue Raises $6M To Expand Its Precision Marketing And Supplier Digital Advertising Platform For Retailers
Jun 21, 2018	www.calcalistech.com	Sephora Europe Partners with Retail Analytics Startup ciValue
Sep 8, 2016	www.loyalty360.org	ciValue Moves Toward Data-Driven Customer Experience Sophistication
Apr 14, 2016	www.martechadvisor.com	http://www.martechadvisor.com/news/customer-experience/civalue-provides-the-first-selfservice-saas-customer-personalization-solution-for-multichannel-retailers/
Mar 25, 2016	venturebeat.com	Israeli marketing startup CiValue raises $2.4 million backed by Deutsche Telekom

ciValue

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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