ciValue

Customer-centric Artificial Intelligence and Monetization Solutions

Business Software
Acquired (Inactive) by NielsenIQ on Mar 2022 - closed due to acquisition

Company Overview

Snapshot

Founded in April 2014 by Beni Basel, Tzachi Rosen, and Gilad Cohen, ciValue operated with 51–200 employees. The company secured funding across 3 rounds from 8 investors before being acquired by NielsenIQ in March 2022.

Business overview

ciValue delivers an AI-driven customer data platform designed to help fast-moving consumer goods (FMCG) retailers achieve customer-centricity. Its core technology enables retailers to analyze, leverage, and monetize customer data through scaled personalization, automated data analysis, and simplified workflows. The platform aims to replace manual consulting services, increase revenue, and enhance customer lifetime value for retailers, while also helping them secure a larger share of CPG suppliers' marketing budgets. ciValue operates within the Business Software sector, focusing on advertising, marketing, and customer loyalty solutions for online retailers and high-frequency retail environments globally.

Strategic signal

In March 2022, ciValue was acquired by NielsenIQ, a global leader in consumer intelligence. This acquisition signals a strategic move by NielsenIQ to integrate ciValue's retail AI platform, enhancing its capabilities in customer data analysis and personalization for FMCG retailers. For investors, this demonstrates the market validation of ciValue's technology and its potential to drive significant value within a larger enterprise, indicating a successful exit and the continued importance of AI-driven customer insights in the retail sector.

Company Intelligence Q&A

What was a significant corporate milestone for ciValue?
ciValue was acquired by NielsenIQ in March 2022, leading to its current status as Acquired (Inactive).
When was ciValue founded and by whom?
ciValue was founded in April 2014 by Beni Basel, Tzachi Rosen, and Gilad Cohen.
Which investors participated in ciValue's October 2018 funding round?
In October 2018, ciValue received funding from investors including Bright Pixel.
What was a key product launch for ciValue?
In September 2019, ciValue launched a Facebook Integration Solution, allowing retailers to measure the impact of online ads on offline purchases.
Which investors participated in ciValue's March 2016 funding round?
In March 2016, ciValue received funding from investors including Nielsen Innovate.

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