Clarity

Company Overview

Snapshot

Founded in September 2022 by Michael Matias, Natalie Fridman, and Gil Avriel, Clarity operates with 11–50 employees. The company raised $16,000,000 across one funding round from 11 investors, with Bessemer Venture Partners and Walden Catalyst Ventures leading. Clarity was acquired by DEEL in August 2026.

Business overview

Clarity is an AI cybersecurity startup focused on detecting deepfakes and new social engineering and phishing attack vectors accelerated by Generative AI. The company's patent-pending technology identifies AI manipulations in videos, images, and audio, and authenticates media using encrypted watermarking. Clarity's AI DeepFake Firewall integrates into existing workflows, enabling publishers and intelligence agencies to verify sensitive media, financial institutions to prevent fraud, and enterprises to filter manipulated media and create an AI-safe environment. It serves B2B, B2C, and B2G markets, operating within the Cyber Security sector, with a focus on Data Security and Artificial Intelligence.

Strategic signal

Clarity's acquisition by DEEL in August 2026 for an estimated $40-50 million signals strong market validation for its deepfake detection technology. This exit demonstrates the increasing demand for advanced AI cybersecurity solutions to combat the growing threats posed by generative AI, positioning Clarity's technology as a critical asset in safeguarding digital media integrity and preventing fraud.

Company Intelligence Q&A

What was a significant recent corporate development for Clarity?

Clarity was acquired by DEEL in August 2026 in a deal estimated to be between $40-50 million.

When did Clarity raise its last funding round?

Clarity raised $16,000,000 in February 2024. The round was led by Bessemer Venture Partners and Walden Catalyst Ventures.

What is Clarity's core technology?

Clarity's core technology involves patent-pending AI for detecting manipulations in videos, images, and audio, and authenticating media with encrypted watermarking to combat deepfakes and AI-accelerated social engineering threats.

Which markets does Clarity serve?

Clarity serves B2B, B2C, and B2G markets, providing solutions for publishers, intelligence agencies, financial institutions, and enterprises.

Who are the founders of Clarity?

Clarity was founded by Michael Matias, Natalie Fridman, and Gil Avriel.