Clicktale

Experience Analytics

Business Software
Acquired (Inactive) by Contentsquare on Jul 2019 - closed due to acquisition
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Company Overview

Snapshot

Founded in June 2006 by Tal Schwartz, Clicktale operated with 11–50 employees. The company raised a total of $57 million across 4 funding rounds from 8 investors. Clicktale was acquired by Contentsquare in July 2019, marking a significant exit for the experience analytics provider.

Business overview

Clicktale provides experience analytics solutions that leverage cognitive computing, machine learning, and psychological research to help businesses understand customer behavior and optimize digital experiences. Its core technology synthesizes complex behavioral patterns from millisecond-level actions, enabling clients to interpret customer intent and improve online interactions. The company serves a global customer base, including major enterprises like Walmart, Microsoft, Adobe, MetLife, The Royal Bank of Scotland, and Avis, operating within the Business Software sector, specifically focusing on sales & marketing, IT, R&D, and data solutions for e-commerce platforms and online retailers.

Strategic signal

In July 2019, Clicktale was acquired by Contentsquare, a French digital insights company. This acquisition signals a consolidation within the experience analytics market, allowing Contentsquare to expand its capabilities and market reach by integrating Clicktale's advanced behavioral insights. For investors, this demonstrates the strategic value of deep customer behavior understanding in the competitive digital landscape and highlights a successful exit for Clicktale's stakeholders.

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Company Intelligence Q&A

What was a key leadership change at Clicktale?
In September 2016, Clicktale appointed Tuval Chomut as CEO, with founder Dr. Tal Schwartz transitioning to Executive Chairman.
When did Clicktale secure its Series C funding round?
In January 2015, Clicktale raised capital in a growth equity round led by KKR, with participation from Viola Credit.
What was a significant product development for Clicktale?
In March 2017, Clicktale launched the Clicktale Experience Cloud, building on the company's analytics strength to provide enhanced digital experience insights.
Which company acquired Clicktale?
In July 2019, Clicktale was acquired by Contentsquare, a French digital insights company.
Did Clicktale make any acquisitions?
In February 2016, Clicktale acquired the Turkish startup FlightRecorder.
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