Clicktale

Experience Analytics

Business Software
Acquired (Inactive) by Contentsquare on Jul 2019 - closed due to acquisition

Company Overview

Snapshot

Founded in June 2006 by Tal Schwartz, Clicktale operated with 11–50 employees. The company raised $57 million across 4 funding rounds from 8 investors. Clicktale was acquired by Contentsquare in July 2019.

Business overview

Clicktale provided experience analytics solutions, leveraging cognitive computing, machine learning, and psychological research to analyze visitor behavior on digital platforms. Its core technology synthesized complex behavioral patterns from millisecond-level actions like hovers and scrolls, enabling businesses to interpret customer digital body language and understand intent. The company served a global customer base including major enterprises like Walmart, Microsoft, Adobe, MetLife, The Royal Bank of Scotland, and Avis, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Data Analysis & Decision Support.

Strategic signal

In July 2019, Clicktale was acquired by Contentsquare, a French digital insights company. This acquisition marked a significant consolidation in the experience analytics market, integrating Clicktale's advanced behavioral insights into Contentsquare's platform. The move signaled a strategic expansion for Contentsquare and an exit for Clicktale, indicating a maturation of its technology and market position.

Company Intelligence Q&A

What was Clicktale's exit event?
Clicktale was acquired by Contentsquare in July 2019, leading to its inactive status.
When did Clicktale appoint a new CEO?
In September 2016, Clicktale appointed Tuval Chomut as CEO, with founder Dr. Tal Schwartz transitioning to Executive Chairman.
Which investors participated in Clicktale's January 2015 funding round?
In January 2015, Clicktale received funding from investors including KKR and Viola Credit.
What was a key product development for Clicktale?
In March 2017, Clicktale launched the Clicktale Experience Cloud, building upon the company's analytics strength.
Which investors participated in Clicktale's May 2013 funding round?
In May 2013, Clicktale received funding from investors including Talis Capital.

External links