ClusterTV
Online Platform for Targeted TV Advertising
Company Overview
Snapshot
Founded in May 2013 by Yoav Terner and Chen Kinnrot, ClusterTV operated with 11–50 employees. The company secured one funding round from one investor. In February 2016, ClusterTV completed a Pre-Seed funding round.
Business overview
ClusterTV provided an online platform for programmatic TV media buying, specializing in behavioral targeting and performance-based campaigns on linear TV. The company's core technology leveraged an algorithm to profile viewing habits, enabling advertisers to reach specific target audiences across various channels. ClusterTV offered an audience-matching product and facilitated performance campaigns on linear TV, delivering targeted ads for actions such as app installations, user registrations, or online content promotion. It operated within the Business Software sector, focusing on advertising platforms and data analysis solutions for the media and entertainment industries in Europe.
Log in to access full profile ›Company Intelligence Q&A
- What is ClusterTV's primary business?
- ClusterTV provides an online platform for programmatic TV media buying, enabling behavioral targeting and performance-based campaigns on linear TV.
- When was ClusterTV founded?
- ClusterTV was founded in May 2013.
- Who are the founders of ClusterTV?
- ClusterTV was co-founded by Yoav Terner and Chen Kinnrot.
- What was the company's operational status as of March 2018?
- As of March 2018, ClusterTV ceased to operate.
- What was a key technological aspect of ClusterTV's offering?
- ClusterTV utilized an algorithm to profile viewing habits, allowing for behavioral targeting of viewers across all available channels to place ads effectively.