ColoRight
System for Determining Optimal Hair Pigmentation
Company Overview
Snapshot
Founded in February 2004, ColoRight operates with 11–50 employees. The company was acquired by L'Oréal in December 2014, integrating its hair coloring and diagnostic system into L'Oréal's operations.
Business overview
ColoRight develops a hair coloring and diagnostic system that utilizes spectroscopy to analyze hair pigmentation. This system employs patented algorithms to determine optimal hair color and the corresponding coloring process for individual customers. The company operates within the Health Tech & Life Sciences sector, specifically focusing on Pharma & Medical Biotechnology and Cosmetic Materials, serving the Beauty & Cosmetics segment within the broader Commerce & Retail industry.
Strategic signal
In December 2014, L'Oréal acquired ColoRight, integrating its beauty-tech solutions for hair and skin pigmentation into L'Oréal's international Research and Innovation network. This acquisition signaled L'Oréal's strategic move to leverage ColoRight's scientific expertise and patented technology to revolutionize hair coloring and cosmetic offerings, reinforcing its position in the hair care industry and aligning with its universalization of beauty strategy.
Log in to access full profile ›Company Intelligence Q&A
- What is ColoRight's core technology?
- ColoRight developed a hair coloring and diagnostic system that uses spectroscopy to assess hair pigmentation and patented algorithms to determine optimal hair color and coloring processes.
- When was ColoRight acquired and by whom?
- ColoRight was acquired by L'Oréal in December 2014.
- What is the current operational status of ColoRight?
- ColoRight is currently inactive, having been fully integrated into L'Oréal's operations following its acquisition in December 2014.
- In which sector does ColoRight primarily operate?
- ColoRight primarily operates in the Health Tech & Life Sciences sector, with a focus on Pharma & Medical Biotechnology and Cosmetic Materials.