Commerce Sciences
Applying Behavioral Science to Ecommerce
Company Overview
Snapshot
Founded in July 2011 by Aviv Revach and Eyal Brosh, Commerce Sciences operated with 11–50 employees. The company raised $5.8 million across two funding rounds from 7 investors, with Genesis Partners and Innovation Endeavors participating in multiple rounds. Commerce Sciences was acquired by Taboola in January 2017.
Business overview
Commerce Sciences applied behavioral science to e-commerce, developing technology that enhanced online retailers' sales through smart behavioral targeting. Its platform interpreted shopper motivations and delivered real-time, personalized targeting based on consumer behavior insights. The company operated within the Business Software sector, focusing on sales and marketing solutions, particularly advertising platforms, for the e-commerce and retail industries.
Strategic signal
In January 2017, Commerce Sciences was acquired by Taboola. This acquisition allowed Taboola to integrate Commerce Sciences' personalization technology, aiming to enhance on-site experiences for publishers by driving better engagement and monetization through Amazon-style personalization. This move signaled a strategic validation of Commerce Sciences' behavioral targeting approach and its potential to significantly impact the digital advertising and content recommendation landscape.
Log in to access full profile ›Company Intelligence Q&A
- What was the most significant corporate milestone for Commerce Sciences?
- Commerce Sciences was acquired by Taboola in January 2017. This acquisition integrated Commerce Sciences' behavioral targeting technology to enhance personalization for publishers.
- When was Commerce Sciences founded and by whom?
- Commerce Sciences was founded in July 2011 by Aviv Revach and Eyal Brosh.
- How much capital did Commerce Sciences raise in total?
- Commerce Sciences raised a total of $5.8 million across two funding rounds. The first round was a Seed round in July 2012, and the second was an A Round in August 2015.
- Which investors participated in Commerce Sciences' funding rounds?
- Investors in Commerce Sciences included Genesis Partners.
- What was the strategic rationale behind Taboola's acquisition of Commerce Sciences?
- Taboola acquired Commerce Sciences in January 2017 to enable publishers to personalize the on-site experience for individual visitors, aiming to drive better engagement and higher monetization through Commerce Sciences' behavioral targeting capabilities.