Commerce Sciences
Applying Behavioral Science to Ecommerce
Company Overview
Snapshot
Founded in July 2011 by Aviv Revach and Eyal Brosh, Commerce Sciences operated with 11–50 employees. The company raised $5.8 million across two funding rounds from seven investors, including Genesis Partners. Commerce Sciences was acquired by Taboola in January 2017.
Business overview
Commerce Sciences leverages behavioral science to enhance the ecommerce experience. The company's core technology enables online retailers to boost sales through smart behavioral targeting, interpreting shopper motivations and delivering real-time, personalized content. It serves the ecommerce and online retail markets, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In January 2017, Commerce Sciences was acquired by Taboola. This acquisition allowed Taboola to integrate Commerce Sciences' personalization technology, enabling publishers to offer highly customized on-site experiences, driving increased engagement and monetization. This move signaled a strategic validation of Commerce Sciences' behavioral targeting approach and its potential to enhance content discovery and user interaction within the digital publishing landscape.
Log in to access full profile ›Company Intelligence Q&A
- What was the most significant corporate milestone for Commerce Sciences?
- Commerce Sciences was acquired by Taboola in January 2017. This acquisition integrated Commerce Sciences' behavioral targeting technology to enhance personalization for publishers.
- When was Commerce Sciences founded and by whom?
- Commerce Sciences was founded in July 2011 by Aviv Revach and Eyal Brosh.
- How much capital did Commerce Sciences raise in total?
- Commerce Sciences raised a total of $5.8 million across two funding rounds. The first round was a Seed round in July 2012, and the second was an A Round in August 2015.
- Which investors participated in Commerce Sciences' funding rounds?
- Investors in Commerce Sciences included Genesis Partners.
- What was the strategic rationale behind Taboola's acquisition of Commerce Sciences?
- Taboola acquired Commerce Sciences in January 2017 to enable publishers to personalize the on-site experience for individual visitors, aiming to drive better engagement and higher monetization through Commerce Sciences' behavioral targeting capabilities.